Join us 4/13 for TAA Webinar, ‘Go on the (Virtual) Road to Promote Your Book’

Whether​ you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? Janet Salmons, PhD, author of Doing Qualitative Research Online and four previous books, did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, Janet’s highly interactive approach includes webinars and online discussions with groups or classes.

The most useful textbook & academic writing posts of the week: February 26, 2016

Print this quote and keep it next to where you write. This way, you will always be reminded, “The first draft is nothing more than a starting point,” as Andrew Stanton urges. You do not have to get the words out perfectly the first time; you just have to get them down. Remember, editing (and editing over and over again) exists for a reason! Below you’ll find excellent articles from around the web this past week. From the future of textbooks to how to get your first academic paper published, and so much in-between, I know you’ll find an article that is useful to you. And, as always, happy writing!

Is digital really better than print? Authors share their perspective

While the debate over print versus digital textbooks (etextbooks) is not new, the content of that debate has shifted in recent years to which is a more effective learning tool for students. As publishers, instructors and students push towards offering more digital textbooks and learning products, will the benefits outweigh the negatives? Several studies have found that it not only takes readers longer to read text on a screen, they tend to skim much more and thus absorb and retain less information than reading from a physical book. Other etextbook readers have reported the tendency to multi-task while reading. One study reported that 90% of students said they were more likely to multi-task when reading onscreen versus 1% who said they multi-task when reading a print book.