Many college textbook authors are experiencing declining print unit sales and diminishing royalty checks. Regular price increases previously helped college textbook publishers offset shrinking print sales, but that strategy is no longer effective. Consequently, some publishers are cutting budgets to offset revenue shortfalls. They’re also diverting remaining investment resources into new digital products and services that offer a measure of protection against the depredations of used, rental, and pirate competition. As a result, those publishers are rebranding themselves as software or learning science companies and setting very public goals to eliminate or scale back their print publishing programs in favor of fully digital product models. What are the key forces driving college publishers’ online publishing strategies? What are some steps higher education textbook authors can take in response?
Nominate your book for a 2017 TAA Textbook Award
Gain recognition with your fellow authors and within the textbook publishing industry by nominating your textbook for a 2017 TAA Textbook Award now through November 1, 2016.
The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.
Changing educational publishing industry fraught with ‘disruptors’
In today’s fast-evolving e-publishing market, both publishers and authors must continually evaluate and reposition to retain relevance in the academic markets, said author, educator and digital book pioneer June Jamrich Parsons. “The traditional textbook publishing business model has been besieged by disruptors, such as MOOCs, used book dealers, consumer advocates, and content pirates,” she said.
In her 2016 TAA Conference session, “Digital Book Report 2016”, Parsons, co-author of the 2012 TAA McGuffey Award-winning textbook New Perspectives on Computer Concepts, outlined some of these trends and how they affect authors, instructors, and students.
On Demand Webinar: 20 Tips & 20 questions for your next textbook deal
In this webinar recorded at the 2016 TAA Conference on June 25, Stephen Gillen, a partner at Wood Herron & Evans, and author of Guide to Textbook Publishing Contracts, takes you on a tour of a typical textbook publishing contract, pointing out the highlights along the way – what’s usually negotiable; what’s often not negotiable; what questions to ask; and when to ask them.
2017 TAA Textbook Award nominations open Sept. 1
Nominations for the 2017 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”) and Most Promising New Textbook Award will open September 1, 2016.
For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories.
New 2016 Fall Webinars – Improve Your Skills
Whether you are interested in learning how to create a publication strategy; plan, propose and publish an edited book, become a more productive academic writer; or how textbooks can support deeper engagement and more effective learning, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today.