TAA announces 2021 Textbook Award winners

2021 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, nine textbooks received Textbook Excellence Awards, and ten textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awardees will be recognized during an online textbook awards ceremony at 1 p.m. ET on Friday, March 19, 2021. The ceremony will be open to anyone who would like to help celebrate this year’s winners. Information about how to participate in the ceremony will be posted next week.

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Featured Member Paul Krieger – Working with small publishers, niche markets, and alternative publishing opportunities

Paul Krieger is an award-winning professor and the creator, author, and illustrator of Morton Publishing’s Visual Analogy Guide series. Due to the success of his first book on human anatomy in 2004 (now in its 5th edition), this unique book concept quickly evolved into a four-book series. He is Professor Emeritus of Biology at Grand Rapids Community College in Michigan and also works as a scientific illustrator.

Here Paul discusses the evolution of his writing career, including decisions about publishers, alternative publishing opportunities in the educational teaching materials market, and lessons learned through his years in the industry.

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McGraw-Hill textbook authors file class action lawsuit against publisher

Three authors filed a complaint in U.S. district court asserting that McGraw Hill is in breach of contract for a recent change to royalty calculations for products sold on its Connect digital platform. The complaint, Flynn v. McGraw Hill LLC, 21-cv-00614, U.S. District Court, Southern District of New York (Manhattan), was filed on January 22 by Sean Flynn, Associate Professor of Economics, Scripps College; co-author of Economics: Principles, Problems, and Policies. (Now in 22nd edition.), Dean Kardan, Prof Economics and Finance, Kellogg School of Management, Northwestern U; co-author three textbooks: Economics, Microeconomics, and Macroeconomics, and Jonathan Morduch Professor of Public Policy and Economics at Wagner Graduate School of Public Service in NYU, co-author with Dean Kardan of the above three books.

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Accessible college textbooks: From problematical to profitable

Following is an excerpt of an article published by Robert Martinengo, Founder, Consumer Accessibility Information Label Association (CAILA). The article explains how publishers can serve the needs of college students with disabilities while making, not losing, money.

For years, publishers have been encouraged to produce books that are accessible to students with disabilities. Those advocating for accessible books include people with disabilities, naturally, and organizations that represent their interests. But the sector with pressing legal, practical, and economic interests in the accessibility of educational materials are colleges and universities

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Acronym Scrabble: Understanding your royalty statements

Publishers love acronyms. They take up less space in their software programs and they are convenient to use in daily conversations. Royalty statements are not easy to interpret. When publishers use abbreviations, it can add to the already confusing task of understanding your statements.  To help authors better understand and navigate their statements, here we outline some of the most common abbreviations and terminology.

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Will aggregated textbook products shift more risk to authors?

In a post on October 20, I described decisions made by the Southern District of New York in a lawsuit between authors and Cengage. The authors had alleged breach of contract as well as bad faith dealings by Cengage in regard to their products Cengage Unlimited and MindTap. Read about it here.

This is more of a thought piece—generated in part by an aspect of the authors’ allegations—about what would constitute goodfaith in a publisher’s interactions with authors. I ask this not as a legal matter, about which I am not qualified to opine, but as an ethical one.

The authors’ allegations stem from an uncontested aspect of both the MindTap and Cengage Unlimited royalty allocation models. In both products, Cengage counts a portion of each sale as non-royalty-bearing income. In the case of MindTap, that non-royalty-bearing portion is called ‘ancillary materials’ encompassing “tests, studies guides, exercises”. For Cengage Unlimited, this portion is called ‘courseware’ but apparently includes the same ancillary materials as MindTap.

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