Nominations for the 2020 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, open September 1 and will run through November 1.
For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories.
The Textbook & Academic Authors Association (TAA) announces a Call for Proposals for its 2020 conference to be held June 12-13 in San Diego, CA. We invite the submission of session presentations relevant to writing, publishing, and marketing textbooks and academic works (journal articles, books, and monographs). The session proposal deadline is October 7, 2019.
At TAA’s 2019 Textbook & Academic Authoring Conference, industry insider Sean Wakely and royalty auditor Juli Saitz addressed some common questions authors have about what prerogatives publishers have in respect to publication decisions, calculating royalty payments, marketing, and rights, with hypothetical examples from their point of view.
Here are the questions and answers from that session, divided into five parts:
A few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.
This third installment in the five-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.
We recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.
This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher.
Academic authors do what we can to take charge of defining the perception of ourselves and our own work among our professional circle and potential future associates. We know that just leaving it to others to define us may send the wrong message—or worse, it may go nowhere at all. This process of professional branding can involve a lot of different strategies, but the one I’ll focus on now is podcasting.
Podcasting is simply distributing digital audio files widely over the internet. It’s been around for decades, but only recently has caught a wind and is steadily becoming a mainstream source of news and entertainment. Podcasts are most often consumed on mobile devices, which allow listeners to enjoy their favorite episodes while they commute, walk the dog, or mow the lawn.
