Register for 9/15 TAA Webinar: ‘How to Leverage a Textbook or Academic Book to Launch a Consulting Career’

Leveraging a textbook or academic book can be a powerful tool in launching a consulting career. Join us Friday, September 15 from 4-5 p.m. ET for the TAA webinar, “How to Leverage a Textbook or Academic Book to Launch a Consulting Career”. Presenter William Curry, author of three public procurement textbooks, including Contracting for Services in State and Local Government Agencies: Best Practices for Public Procurement (winner of a 2017 Textbook Excellence Award), and founder of a consulting firm that specializes in consulting for state, local, and education entities that wish to implement best practices for public procurement, will share how you can use a textbook or academic book to position yourself as an expert in your field and attract potential clients.

Registration is Now Open for the 2024 TAA Conference in Nashville: Let’s Meet Up!

TAA is excited to announce that the 2024 Textbook & Academic Authoring Conference will be back in-person and we’ll be in Nashville!

Join us in Music City for lots of “author talk” – music to our ears!

Learn how to turn up the volume on your textbook or academic writing at this annual conference that features General, Textbook and Academic Tracks, mentoring by veteran authors and industry professionals, and lots of networking opportunities!

We can’t wait to see ya’ll there!

Register early to take advantage of discounted rates and book your hotel room before we sell out.

I’m in!

We promise a program rich in content, focused on emerging trends, changes in the publishing world, and connecting with other authors.

2024 TAA Textbook Award Nominations Open Sept 1

It’s almost time! Nominations for the TAA Textbook Awards will open in two weeks. Starting September 1st, we’ll start accepting nominations for our three prestigious awards:

  • McGuffey Longevity Award – to recognize long-standing textbooks and learning materials that have been in print for at least 15 years.
  • Textbook Excellence Award – to recognize excellence in current textbooks and learning materials.
  • Most Promising New Textbook Award – to recognize promising textbooks and learning materials in their first edition.

Learn more and start preparing your nomination.

2023 TAA Conference on Textbook & Academic Authoring opens mentoring sign up: Limited space available

Gain valuable advice and insight, get your questions answered, or just make a connection for when you need help in the future by signing up to meet with a mentor at the 2023 TAA Conference on Textbook & Academic Authoring, which will be held online June 9-10, 2023.

The deadline for signing up for mentoring is May 15. Limited slots are available and are offered on a first come, first-served basis, so don’t delay, register for the conference today!

Choose from nine different mentors for up to two 15-minute one-on-one discussions:

3/16 TAA Webinar – Book Marketing and Social Media by Authors: Do’s and Don’ts

John BondPublishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Join us Wednesday, March 16, 2022, 2-3 p.m. EST for “Book Marketing and Social Media by Authors: Do’s and Don’ts” presented by publishing Consultant John Bond, who will examine author marketing and social media efforts done right and done wrong. He will look at best practices for promoting their book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. An extended question and answer period will follow the presentation.

Class action complaint filed against Cengage alleging unfair, deceptive royalty-reporting practices

A class action lawsuit was filed today in the United States District Court for the District of Massachusetts against Cengage, one of the leading publishers of educational textbooks, alleging that its unfair and deceptive royalty-reporting practices violate Massachusetts’ Consumer Protection Law.

The lawsuit, filed by Slarskey LLC and Casner & Edwards LLP on behalf of art history author Fred Kleiner and similarly-situated individuals, alleges that Cengage’s practices are designed to conceal that Cengage systematically underpays royalties due to authors in the range of 10-30 percent.Â