Academic podcasting: The time is now

Podcasting is an easily produced, but powerful, medium to connect with potential or current textbook users, scholars in your discipline niche, readers of your work, and potential consulting clients. It can extend your brand and expand your professional network.

I have been mentioning in TAA media that now is great time—the very best time—to start an academic podcast. A hundred thousand new podcasts are being launched each month and podcast listenership is growing rapidly as mobile devices add native podcast apps, and platforms such as Spotify, Pandora, Amazon Music, and Audible add podcasts to their offerings. We are just now at the point where “start a podcast” is about to overtake “start a blog” as a search term in Google Trends.

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Most useful textbook and academic posts of the week: August 7, 2020

Textbook and academic writing is hard work. It’s a tiring endeavor. It stretches the individual and the discipline with each new publication. To be successful, though, we need to consider the words of David Goggins who said, “Don’t stop when you’re tired. Stop when you’re done.”

Whether you are starting a literature review, attempting to describe theoretical, conceptual, or analytical frameworks, editing a book, or simply editing your work for your reader, our collection of articles this week has some advice to keep you moving forward in your efforts to reach your goal.

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Writer’s bane: 9 Suggestions for marketing and public relations

Many of us writers cringe at the marketing and public relations steps needed to publicize our books and writings. (“I want to use my time for writing!”) But as we know, PR is an ever-increasing necessity for sales, speaking engagements, presentations, promotions, and notches on our vitae. The following suggestions, hopefully not too onerous, may be ones you’ve thought of, are enacting now, or would like to incorporate into your writing and writing-PR activities.

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Most useful textbook and academic posts of the week: November 15, 2019

Today marks the halfway point in Academic Writing Month (AcWriMo) 2019. Most academics are also about a month away from the end of the semester and a holiday break. For Americans, we’re less than two weeks from the Thanksgiving holiday and everyone is a month and a half from a new decade.

There’s no question that this time of year brings with it a heightened sense of stress, urgency, and emotions associated with perceived “endings” and “new beginnings”. Our collection of articles from around the web this week cover many of the things academics face in their writing efforts and ways to promote success and satisfaction in the process.

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8 Reasons to get started with social media

Engaging in social media can be an effective strategy for authors to share details about their work and build relationships with their readers. However, many authors feel overwhelmed by the range of social media platforms available and may not know how to get started. During the 2018 Textbook & Academic Authoring Conference, Katie Linder shared ideas for those “Getting Started with Social Media”.

More important than the platform you use, the content you post, or even the technical “how tos” of working with social media, however, are the goals you have for being on social media, Linder says. To help you identify your goals for using social media, consider these eight common goals Linder shared during the session.

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