Jason Wrench is an Associate Professor in Communication and Media at the State University of New York at New Paltz.…
Advantages & disadvantages of working with multiple publishers
Jason Wrench, Associate Professor in Communication and Media at the State University of New York at New Paltz, share some advantages…
10 Steps to revising your academic article or book chapter
Many novice writers imagine clean, clear prose springing off of the fingertips of accomplished writers. Most writers will assure you that it does not work this way. We first write, and then, revise, revise, and revise some more.
Trying to write perfectly the first time around has three central problems. 1) It takes a long time; 2) It can be a waste of time, as you often can only see at the end of a paper what needs to be cut; and 3) Your writing will not be as good in the end because the best writing comes out of revising.
How to pitch a piece of writing
Pitching a piece of writing requires thinking strategically about possibilities for seeing your work published, given your personal and professional…
Be a proactive textbook author: 9 strategies for success
Physical geography author Robert Christopherson, who has the bestselling physical geography book in the United States and Canada, said being…
Textbook promotion: How to earn local, national media attention
“Houghton Mifflin Harcourt putting a halt on buying any new manuscripts”
“Publishing companies will no longer expense (extravagant) lunches with literary agents”
“Plunging sales and stocks reported from booksellers”
With headlines like these, the publishing community is wondering how the book industry will survive in a rocky economy, especially those in publicity. Anyone in public relations, media and even writers know promotion is needed to sell books but convincing upper brass can sometimes be an uphill battle. The good news is anyone can promote his or her work. A fancy Manhattan PR firm doesn’t have to be hired for big dollars.