3 Strategies for getting published

So you’ve written a provocative and timely piece, had it edited, and are now just chomping at the bit to have your article published. Publication can often be the hardest step of the process (hard to believe I know after toiling away so long on producing your article).

I’ve used the following strategies to get my articles published:

Write a remarkable cover letter. This is where you really need to sell your article. Describe why it is timely and relevant. Are you commenting on a recent article? Are you discussing an important piece of legislation, current event, or controversial policy or practice? The editor wants to know why your article belongs in their journal and why it would be a mistake for your article to go elsewhere.

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How to choose a textbook publisher

When selecting a publisher for your manuscript, don’t leap before you look. Most authors are so happy to find a publisher interested in their proposal that they accept the first offer that comes along and sign the standard publisher’s contract. After all, if it’s standard, then contracts from all publishers must be alike. Not so. All contracts are negotiable. Not only do you need to do your homework before accepting any publisher’s offer, you need to do your homework before you ever submit a proposal to a publisher.

Before choosing a publisher:

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Marketing strategies: Reinforce textbook adoptions with promotional calendar

Physical geography author Robert Christopherson recently published a calendar to promote the seventh edition of his award-winning textbook, Geosystems.

The calendar’s two opening pages describe the strengths and new features of the new edition, and list the accompanying student and instructor supplements. The calendar itself features factoids that match physical geography and Earth systems science events, as well as photos for each month depicting physical geography subjects, such as the rapeseed crop in full bloom in northern Scottland; frost-shattered rock in Spitsbergen in the Arctic Ocean; and a birch forest in south-central Norway.

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How to protect yourself from lower textbook royalties from foreign sales

Textbook authors need to be alert for the possible impact on them of the practice among some U.S. textbook publishers of selling books in foreign countries using an “inter-company” transfer price.

U.S.-based publishers generally sell into overseas markets through relationships with foreign publishers based in the destination country. Books sold in this way are sold to the foreign publisher at a discounted price to compensate the foreign publisher for its role in the distribution process. In such a case, the author’s royalty is calculated on the lesser amount received by the U.S. publisher from that sale.

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How to deal with rejection in academic publishing

Rejection can certainly be discouraging, but it doesn’t have to mean the end of a project. It is important to move forward after your work is rejected and there are some steps you can take to avoid rejection altogether.

Overcoming disappointment is often one of the first things an academic author must face after a rejection. Dannielle Joy Davis, an Associate Professor of Educational Leadership, Policy, and Law at Alabama State University and a new co-editor for the journal Learning for Democracy, recommends setting aside a finite amount of time to feel disappointed before moving on and taking steps to resubmit. “I always send [a rejected paper] back out to a refereed venue and do not dwell on disappointment for more than 24 hours,” she said.

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6 Tips for marketing your textbook

Q: “I have been writing a textbook but so far have been unable to interest a major publisher. I may publish it with a small publisher without a sales force. That leaves me to market the textbook. Can you share some advice for what I should do in this situation?”

A: Robert Christopherson, professor emeritus of geography at American River College and author of the leading physical geography textbooks in the U.S. and Canada:

  1. Examine similar textbooks in the field you are writing in over the past 10 years. Record publisher names, editors listed on the copyright page, and begin a list of any reviewers listed in the Preface. This process will give you an idea of publishers active in the discipline and some you might want to contact with your proposal.
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