Forming a publisher relationship: The acquisitions editor

For aspiring higher education authors and content writers, one of the first goals is to connect with a publisher. The next step is to leverage that connection into an immediate contract offer or build a working relationship that will one day result in a contract.

In this first installment of a three-part series, I’ll provide some insights about acquisitions editors. The acquisitions editor is the gatekeeper to forming a productive publisher relationship, so it’s particularly useful for authors to understand who acquisitions editors are and what typically motivates them.

Let’s start with a brief overview of the acquisitions editor’s role, key responsibilities, and performance metrics. Then I’ll cover how authors can leverage this knowledge in building a relationship with a publisher.

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What to consider before signing your first textbook contract

The following advice came from a 2014 TAA Conference Roundtable Discussion led by Mike Kennamer and Steven Barkan, entitled, “What I Wish I Had Known Before I Signed My First Textbook Contract”:

“Be prepared that some books don’t make money.” – Steven Barkan

“$3,000 would be a good advance for most first time textbook authors.” – Attorney Zick Rubin

“I received a grant rather than an advance for my text. A grant is better because it isn’t an advance against royalties.” – Mike Kennamer

“You don’t want snapshot quality photos in your textbook. Hire a professional or purchase professional photos.” – Mike Kennamer

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Academic writing tips from an author of 300+ articles and books

Veteran author Kenneth Henson has spent a career learning how to write grants, articles and books. He has published more than 300 national and international publications, including 56 books. He presents workshops on grant writing and writing for publication at campuses nationwide.

The following are two tips from Henson’s new academic and grant writing tips page on Facebook & LinkedIn:

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How to navigate the peer review publishing process

When an author submits a manuscript to a scholarly journal, the manuscript will face one of three basic responses: accept, reject, or revise and resubmit. Samantha Elliott, editor-in-chief of the Journal of Microbiology & Biology Education (JMBE), and Jeffrey Arnett, editor of the Journal of Adolescent Research, offer the following information to guide you through the different responses you may receive from editors.

Accept/Accept with Minor Modifications
Manuscripts that fall into this category are exceptionally strong papers that received glowing peer reviews, and the only modifications needed might include clarification on certain points, or formatting issues specific to the journal. While this is every academic writer’s dream response, it is a very rare occurrence. If this happens to you, Elliott recommends that you celebrate, and then take a good look at the feedback you received to find out what impressed your reviewers. You can use this feedback to help shape future manuscripts.

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Featured Member Joanne Cooper – Mapping your way to publishing success

Joanne Cooper is a Professor Emeritus of Educational Administration at the University of Hawaii at Manoa. She is the recipient of numerous teaching and research awards, including the University of Hawaii Distinguished Graduate Mentoring Award and the Distinguished Teaching Award for Graduate Education. Cooper is a certified Courage & Renewal facilitator and founder of the Hawaii Courage to Teach Program.

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