Anyone associated with higher education will acknowledge that tenure track faculty have to perform a fantastic balancing act. Compared to an administrative or line role in an organization, higher education faculty have tremendous autonomy and freedom. However, they face competing demands of many different (and good) opportunities, and for them the stakes are always high. Help is here! This article introduces a powerful strategy for staying on track in the research strand of this competitive journey.
Marketing strategies: Reinforce textbook adoptions with promotional calendar
Physical geography author Robert Christopherson recently published a calendar to promote the seventh edition of his award-winning textbook, Geosystems.
The calendar’s two opening pages describe the strengths and new features of the new edition, and list the accompanying student and instructor supplements. The calendar itself features factoids that match physical geography and Earth systems science events, as well as photos for each month depicting physical geography subjects, such as the rapeseed crop in full bloom in northern Scottland; frost-shattered rock in Spitsbergen in the Arctic Ocean; and a birch forest in south-central Norway.
How to find a textbook publisher
If you have an idea for a new textbook a great way to start looking for a publisher is by attending your discipline’s annual meeting — which typically hosts book vendors — where you may be able to make some good contacts with publishing companies, said Dr. Laura Taalman, a mathematics professor at James Madison University.
“It is worth stopping by the exhibit booths of the publishers you are interested in; the editor you seek might be right there,” she said. “Sales reps can sometimes give you an idea if your book fits in with their company’s list. They also will often have contact information for the appropriate editors.”
When Taalman was looking for a publisher for her textbook, Integrated Calculus: Calculus With Precalculus and Algebra, (which was published in 2004 by Houghton Mifflin) she shopped the idea around to sales reps at her university and at yearly math meetings. “The sales reps communicated with the math editors and someone turned out to be interested,” she said.
Stretch, reach and fall back: Targeting your submission to the journal
Deciding where to submit your journal article can be a daunting task. Not all journals are created equal. Journals differ in content and, of course, in the more elusive, status within the discipline. What I will write about here is how to select and refine your submission based on the journal’s status within your discipline. Two strategies can smooth out the submission process. The first strategy illustrates one way to decide on the journal in which you want to publish. The second strategy is how to analyze the articles within that selected journal to focus your writing to that audience.
Q&A: How do you apply for copyright registration?
Q: How do you apply for copyright registration?
A: Lisa Moore, principal of The Moore Firm, LLC:
“It’s very easy to apply for a copyright registration. You can do it online. The Copyright Office’s website is actually an excellent resource.
The process is changing. Back in the day, you had to fill out the form depending on what you were registering. The Copyright Office changed that, and they’re now utilizing one common form that can be done online. It’s much cheaper that way, $35 and you get your registration back much more quickly. If you mail in the old paper forms it takes somewhere between a year and two years to get it back, but if you do it online it’s somewhere between three and six months. Copyright infringement matters have a very short statute of limitations, so it’s critically important that you register as soon as possible.
The statutory termination right: One copyright act provision your publisher hopes you never hear about
In the fall of 1977, Ralph Little had just received his Ph.D. in Elfin Studies and was beginning his first faculty job as an assistant professor at Middle Earth College. Elfin Studies was in its infancy – many universities did not even recognize it as a legitimate discipline — and there was no introductory textbook on the market. Each week Ralph prepared lecture outlines on ditto masters for the dozen intrepid undergraduates in his Elfin Studies 101. When a representative of Colossal Publishers, Inc., came by his office, Ralph, sporting the sideburns and bell-bottoms of the day, told him about his idea of writing an introduction to Elfin Studies.
Soon afterward, Colossal offered Ralph a contract to write his Introduction to Elves, for a royalty of 5 percent of Colossal’s receipts on every copy sold. The royalty sounded almost as diminutive as the subject matter. But Ralph was thrilled to become a textbook author, and the editor promised him that when the book came out, he would be invited to Colossal’s Midwestern sales meeting in Minneapolis. He signed the contract early in 1978, and the first edition was published on January 10, 1980.