Getting to first base: How to pitch your textbook idea to publishers

You have a great idea. You know your book is needed. As you pick your way through the prospectus (or guidelines for authors), here are some thoughts about what editors are really looking for, the core messages to keep bringing home:

You know this market. Editors tell me that their number one question as they read a proposal is: ” Do we need this book”? To convince them, be familiar with every comparable text. Then, if possible, do your own informal survey to concretely make your case: “My colleagues at X, Y, Z university have been yearning for a book with this orientation.” “The existing texts do not fully capture the new trends (be specific) in my field.” ” Based on my intimate knowledge of our students my book will be ideal because it does A, B and C.” Inflated self-serving phrases such as this book is “utterly unique” or ” for all undergraduates” are total turn offs— signs of an author who doesn’t know the market, or, worse yet, is planning a text that is too weird ( won’t sell).

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Grant writing: A game you can win

Grant writing is fun! It’s a way to get a lot of money, and more. I love it because it’s a game I know I can win. You can, too, if you use my game plan.

A former University of Florida classmate, whom I believe to be one of the best football coaches in the country today, recently gave us the first key to winning. When losing a game, he said, “I guess we just didn’t want it badly enough.” Like sports, grant-writing is competitive. Winning requires a plan, and more; it requires passion. Here’s my plan.

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Manage your writing goals with ‘Pyramid of Power’

To help her clients focus on important tasks instead of wandering from task to task, Susan Robison, a psychologist and faculty development consultant with Professor DeStressor, created the “Pyramid of Power” — a pyramid-shaped goal-setting model.

“I chose the pyramid for the design of my model because that is the most stable structure you can construct,” she said. “It has a wide base and a narrow top, with your goals at the top. The model can work top down and bottom up.”

Many people operate with their goals as a huge top, with a very narrow bottom or no bottom at all, says Robison. “The goals are floating around up in the air and they aren’t anchored to anything,” she said. “The Pyramid of Power reverses that, anchoring your goals.”

The Pyramid of Power has four elements. They are, from the bottom up, said Robison:

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How to request and receive feedback on your writing

We shall take it as a given that a good academic work is focused. I have trouble imagining a dissertation writer who wouldn’t agree that their dissertation ought to be focused. But focus doesn’t get enough attention early in the process. Yes, early in the process we are seeking to refine a focus by exploring a range of possibilities. All of these are important reasons not to focus too intently, too early.

But this piece is about feedback and how to get and use feedback effectively; this is about submitting work to professors for feedback. You may have many ideas in your head and you may still be seeking focus, but, when it’s time, you want to submit something that is focused. You can have all the competing ideas that you want rattling around in your head, but what you put down on paper for submission needs to be focused.

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