Receiving a textbook award from TAA is not only a great honor, it can also be used to increase book sales and advance your writing career.
Judy Rasminsky, coauthor of Challenging Behavior in Young Children and Challenging Behavior in Elementary and Middle School, both of which have received TAA Textbook Excellence (Texty) Awards,
In this TAA podcast, Robert Christopherson, author of the leading physical geography textbooks in the US and Canada, shares strategies authors can use to successfully market their textbook, including participation in national sales meetings, an author’s blog linked to the text, an interactive web site, and more.
Lydia Cline, a drafting professor at Johnson County Community College in Overland Park, Kansas, and the author of five text and trade books, said she has found that posting short videos on her books’ topics to YouTube can be an effective way to promote them.
Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
Publishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.
It has become increasingly important for academics to create an online presence as a means of networking and marketing their work. One way to do that is to create your own professional website.
To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:
