Kathleen P. King, professor of Adult and Higher Education at the University of South Florida in Tampa, is an award winning author of 30 books, most recently 147 Tips for Emerging Scholars and The Professor’s Guide to Taming Technology, and more than 175 journal articles and research papers. She is known for her sessions and innovative topics and is a popular international keynote and conference speaker, mentor, and professor. King’s areas of research include instructional technology, faculty development, and mentoring. Here King shares what motivates her to write, tips on marketing your works, and the ‘easy fix’:
PODCAST: BrandStoria: The Power of Your Unique Brand Story
We are the stories we tell. From childhood, we learn to place ourselves – as recipient and author – into the context of stories. A great storyteller capitalizes on this to create a personal connection and emotional bond with the audience. Great brands also tell great stories. They build a narrative in which we can actively participate. What’s your unique brand story? How are you leveraging it to succeed? “BrandStoria: The Power of Your Unique Brand Story”, presented by Sharlene Sones, Principal, Sones + Associates LLC, will help you understand the elements behind great brand stories and how you can strengthen yours to grow your authoring business.
How to leverage a TAA textbook award
Receiving a textbook award from TAA is not only a great honor, it can also be used to increase book sales and advance your writing career.
Judy Rasminsky, coauthor of Challenging Behavior in Young Children and Challenging Behavior in Elementary and Middle School, both of which have received TAA Textbook Excellence (Texty) Awards,
TAA PODCAST: Tips & Strategies for Successfully Marketing Your Textbook
In this TAA podcast, Robert Christopherson, author of the leading physical geography textbooks in the US and Canada, shares strategies authors can use to successfully market their textbook, including participation in national sales meetings, an author’s blog linked to the text, an interactive web site, and more.
Use YouTube videos to promote your textbook
Lydia Cline, a drafting professor at Johnson County Community College in Overland Park, Kansas, and the author of five text and trade books, said she has found that posting short videos on her books’ topics to YouTube can be an effective way to promote them.
4 Steps to promoting your textbook
Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.