Can my publisher really do that? Common author questions and answers from industry pros

textbooksAt TAA’s 2019 Textbook & Academic Authoring Conference, industry insider Sean Wakely and royalty auditor Juli Saitz addressed some common questions authors have about what prerogatives publishers have in respect to publication decisions, calculating royalty payments, marketing, and rights, with hypothetical examples from their point of view.

Here are the questions and answers from that session, divided into five parts: [Read more…]

Textbook publisher mergers and acquisitions: What authors need to know

mergers and acquisitionsIf you’ve been published (or simply signed, for that matter) by a US publisher in the last dozen years, there is a fair to excellent chance that the master to whom you are now answering is not the master to whom you indentured yourself when you signed your original publishing contract. Among the larger transactions: [Read more…]

Three author takeaways from the ‘equitable access’ course distribution model

equitable access textbook modelAn emerging new model for distributing course materials called “equitable access” is the topic of a recent article in the Chronicle of Higher Education. With equitable access, all students pay a flat fee per semester or quarter that covers all required textbooks, regardless of the courses they take. The model is similar to the “activity fee” collected by some colleges, which provides students access to all on-campus sporting and concert events. Such fees often are tiered, depending on whether the student is part-time or full-time. [Read more…]

2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

Cengage authors begin to receive royalty statements under Cengage Unlimited plan

CU LetterWhile some Cengage authors are still waiting for their first royalty statements under the company’s new Cengage Unlimited plan, which, launched in August 2018, offers students access to its database of textbooks and other online content for a flat fee, several have received their statements and shared how the new plan has affected their royalties.

TAA President and Cengage author Mike Kennamer said royalties from CU were included on the most recent statement for one of his three Cengage titles. “The royalties generated from CU, for me, were insignificant and overall sales are down significantly,” he said. “I plan to reach out to Cengage’s Author Relations team to ask for help in interpreting my statement, which is less than clear.” More than three weeks later, he said, he is still waiting for a response. [Read more…]

Online marketplace Bonanza.com takes key steps to prevent the sale of pirated e-textbooks on its platform

Pirated textbooksSeveral leading higher education publishers announced that online marketplace Bonanza.com will join them in efforts to stop the sale of pirated e-textbooks by implementing a series of steps designed to prevent their sale on its platform. These steps will help disrupt digital piracy while not impeding innovation and the lawful growth of marketplaces. The educational publishers, Cengage, Elsevier, Macmillan Learning, McGraw-Hill Education and Pearson, have worked hard in recent years in partnership with distributors and sellers to combat the sale of pirated ebooks and counterfeit textbooks, which hurts authors and readers and stifles innovation and the creation of the rich content that consumers want. [Read more…]

TAA announces 2019 Textbook Award winners

2019 TAA Textbook Award WinnersThirty-one textbooks have been awarded 2019 Textbook Awards by the Textbook & Academic Authors Association (TAA). Four textbooks received William Holmes McGuffey Longevity Awards, 17 textbooks received Textbook Excellence Awards, and ten textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awards will be presented during an awards reception at TAA’s 32nd Annual Textbook & Academic Authoring Conference in Philadelphia, PA, June 14, 2019. [Read more…]

The digital transformation of publishing: What this means for authors

changing classroom environmentIn her presentation at the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, June Jamrich Parsons shared an overview of the publishing industry with specific focus on the market, industry profitability, publishing formats, and disruptors affecting the role of the author within this changing world of publishing.

In her summary, Parsons stated that “the market for educational products and services is large and growing.” As a result, “this market is a huge target for disruptors.” [Read more…]

Can I help you in any way? Publishing strategies (part 2)

Can I help you in any way? Publishing strategies (part 2)“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real”. Then those who realize that we are, and that we are there to help, ask questions that you may have as well.

In this series of “Can I help you in any way?” posts, we’re highlighting some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions.

In the first post on questions about publishing strategies, we focused specifically on the process of finding a publisher and submitting a book proposal. In this second post on the subject, we’ll explore other related questions receive through the chat. [Read more…]

Can I help you in any way? Publishing strategies (part 1)

Can I help you in any way? Publishing strategies (part 1)“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real”. Then those who realize that we are, and that we are there to help, ask questions that you may have as well.

In this series of “Can I help you in any way?” posts, we’re highlighting some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions. In this post, we’re focused on questions about publishing strategies.

As I was preparing this post in the series, I realized that many of the questions we receive fall under the category of “publishing strategies.” As a result, we will cover this topic in two parts with this post focused specifically the process of finding a publisher and submitting a book proposal. [Read more…]