2020 Textbook Contracts & Royalties Survey

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…

First steps for a second edition

It’s time for a new edition of Doing Qualitative Research Online! At SAGE, that decision isn’t an automated step. The decision is thoroughly considered and vetted. I had several meetings with my excellent acquisitions editor, then created a proposal which was sent out for review. Comments from reviewers were discussed in further conversations, and we came to an agreement.

Now I have to do the work. How should I start? Every time I write a book, I am determined to avoid problems encountered in past projects. No matter how hard I try, I end up with some degree of frenzy at the end. To lay a positive foundation, here are the questions I am exploring and the steps I am taking:

Preparing for ripples, waves, and tsunamis in textbook and academic publishing

Kevin PattonRecently, we’ve seen shifts from print to digital, the rise of open educational resources and open-access journals, the consolidation of large publishers into mega-publishers, fundamental changes in how authors are compensated, and other significant changes to the nature of authoring. As we wait to see which of the ripples coming over the horizon dissipate and which become large—perhaps overwhelming—waves, what can we authors do to remain afloat?

Three main strategies can help academic and textbook authors continue to succeed as changes in textbooks, journals, or scholarly publications come along: vigilance, honing core skills, and agility.

Success, secrets, and finding our way! The inside story of TAA authors’ development

How do TAA authors find their way through a complex and ever-changing maze of writing and publishing? In April 2018, we asked TAA authors, via an online survey and follow-up interviews, to share their experiences in writing and publishing. From 139 survey responses and 12 interviews, we gained rich and insightful descriptions of TAA authors’ writing and publishing journey. We learned about: pitfalls and challenges that can be avoided as authors write and publish books, what authors wish they had known before beginning the book-writing process, and the top three strategies TAA authors leveraged to improve their skills.

To share TAA authors’ experiences and wisdom with you, this blog post reveals some of their pitfalls, lessons, and strategies for writing and publishing textbooks and academic books.

MindTap and Cengage Unlimited under fire from two new class action lawsuits

On August 12, 2019 the law firm of Susman Godfrey LLC filed a class action lawsuit against Cengage Learning on behalf of Douglas Bernstein and four other authors. Three days later, a similar suit was filed by Slarskey LLC on behalf of Grafton H. Hull.

Both cases reflect elements of a 2018 lawsuit against Cengage Learning by authors David Knox and Caroline Schacht, which was handled by Slarskey’s firm. At issue in all of these cases are Cengage’s emerging publishing practices and royalty calculations associated with its digital MindTap platform and the Cengage Unlimited subscription service.

Pearson’s move to ‘digital first’: Perspective from a key Pearson executive (Part II)

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…