By John Bond
Early in one’s career, academics and researchers focus on individual wins (read: getting published). Long term, however, they are better served by developing a personalized Publishing Strategy. This may sound highfalutin, but it is simpler than it sounds and easier to develop and curate over time than most people think.
First, what is a Publishing Strategy? A Publishing Strategy is a long-term, intentional plan for when, where, and how you publish your research, aligned with your academic goals, research agenda, and career stage. Most people only start to think about this after achieving their first position in academia. They’re anxious to get their first publication under their belt. It is gratifying, invalidating. This first publication might enable them to fulfill a requirement for employment or for a research grant. These first few wins are important, but I suggest you quickly move past them to develop a wider plan.
