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Your work and international markets

“My work will have broad appeal in Europe.” “China is a growing market and I think they’d love my book.” “I’d like to see a Spanish-language version of my textbook. It would be a hit.” “I know someone who can translate my book into Japanese. Should they get started?” As a Book Publisher and later a Publishing Consultant, I have heard countless authors speculate on the market for their book outside of the English-language and/or North America. But what is involved with having your work reach Asia, Africa, Europe, and beyond?

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