TAA Announces 2024 Textbook Award Winners

Fifty-seven textbooks have been awarded 2024 Textbook Awards by the Textbook & Academic Authors Association (TAA). Fourteen textbooks received William Holmes McGuffey Longevity Awards, 25 textbooks received Textbook Excellence Awards, and 18 textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awardees will be recognized during an awards ceremony on Friday, April 26, 2024, at 7:00 pm ET. Register to attend.

TAA Announces 2024 Textbook Award Winners Read More

Busy TAA People: TAA Council President Paul Krieger’s A&P Books Transformed From Print to Digital

TAA Council President Paul Krieger has been busy transforming his popular Visual Analogy Guide book series from print into digital and interactive books with Top Hat. His anatomy & physiology book, A Visual Analogy Guide to Human Anatomy & Physiology, went live on the platform at the end of January and his anatomy book and physiology books, A Visual Analogy Guide to Human Anatomy, and A Visual Analogy Guide to Human Physiology, will go live at the end of February. Congratulations Paul!

Busy TAA People: TAA Council President Paul Krieger’s A&P Books Transformed From Print to Digital Read More

Macmillan Learning’s Susan Winslow to Give Inaugural Michael Sullivan Lecture on Textbook and Academic Authoring

Susan Winslow, from Macmillan Learning, has been selected to give the inaugural Michael Sullivan Lecture on Textbook & Academic Authoring as Opening Keynote at the 2024 TAA Conference on Textbook & Academic Authoring in Nashville, TN June 21-22. Her presentation, “The Very Human Experience of Learning,” will dig deep into the moments that make learning special: the emotions, the bonds we form, the aha! moments, and those big motivations that stick with us for life.

As AI becomes a bigger part of education, we can’t forget that at its core, learning is a human thing. It’s all about finding the right mix of tech and touch. The session will help us to understand the different ways to blend modern tech with the timeless human side of learning to help engage and inspire students.

Macmillan Learning’s Susan Winslow to Give Inaugural Michael Sullivan Lecture on Textbook and Academic Authoring Read More

TAA Announces Michael Sullivan Lecture on Textbook & Academic Authoring

The Michael Sullivan Lecture on Textbook & Academic Authoring honors the life and work of mathematics textbook author Michael Sullivan, a long-time TAA member who has authored or co-authored more than 120 mathematics textbooks, many of which have been published in multiple editions.

The Lecture series provides a forum for textbook and academic authors to learn from veteran textbook and academic authors and other academic and textbook authoring and publishing experts. It will feature an invited lecturer whose textbook or academic authoring accomplishments are prolific, award-winning, and highly engaging and inspiring, or whose experience in the textbook or academic authoring or publishing industry qualifies them as an expert. The lectureship was established in 2023 by a generous gift from Michael Sullivan.

TAA Announces Michael Sullivan Lecture on Textbook & Academic Authoring Read More

From the Archives: Articles on ‘Recognition and Rewards’ From TAA Report, Compiled by TAA Member Phil Wankat

The seventh installment of TAA Member Phil Wankat’s curation and commentary of the archival issues of the TAA Report (now The Academic Author), Recognition and Rewards, is now available. Articles include “Frustrations of a University Book Author,”  “The New Paradox of the College Textbook,” and “What Effect is Using a Text You Authored Likely to Have on How Students View You?”.

From the Archives: Articles on ‘Recognition and Rewards’ From TAA Report, Compiled by TAA Member Phil Wankat Read More

Do Side Writing Projects Sideline Your Book Project?

By John Bond
Journal articles. Grant proposals. Book chapters. White papers. Blog posts for a friend. Contributions to the university newsletter. Alumni magazine articles.

There are lots of “opportunities” or requests from colleagues and friends to write. As you develop in your career, the number will increase, especially if you can deliver. On time and with the expected results. But there may come a day when you will have a contract for your own textbook or monograph. Then things will all be on your shoulders.

And the other writing request will keep on coming. Is this a good thing? Do they help or hinder the book project? As with most questions, the answer is that it depends.

Do Side Writing Projects Sideline Your Book Project? Read More