Larson Texts and Big Ideas Learning Unify Under a Single Brand Identity

Larson Texts and Big Ideas Learning, founded by TAA member and multiple TAA Textbook Award winner Dr. Ron Larson, announced the unification of its two brand identities to Big Ideas Learning, a Larson Texts Company.

Both companies are leaders in K-Higher-Ed math education. According to a September 20, 2024 press release, Larson’s “contribution to mathematics education is monumental. From the publication of his first Calculus textbook in 1978 to the foundation of Big Ideas Learning, his vision has always been to make math accessible and engaging for students.”

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WIPO Publishes Contracts Toolkit for Authors and Publishers

The World Intellectual Property Association (WIPO) has published a new toolkit for authors and publishers that includes “a checklist of the most essential considerations while drafting and concluding a contract.”

Contracts in Publishing: A Toolkit for Authors and Publishers, was drafted by Brian Wafawarowa, Chairperson of the Publishers Association of South Africa (PASA), and Isobel Dixon, a renowned South African poet and Head of Books at Blake Friedmann Literary Agency in the UK, in consultation with several international author and publisher organizations.

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2024 TAA Textbook Award Winners Share Insight, Inspiration

Fifty-six textbooks were awarded 2024 Textbook Awards by TAA, representing more than 100 authors. We recently reached out to these award-winning authors asking several questions, including how they fit writing time into their schedule, what pedagogical elements in their textbook they are most proud of, and what they wish they had known before they started writing their textbook. We hope their answers provide insight and inspiration for your writing projects.

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Cengage Seeking New Textbook Authors

Cengage, the leading provider of higher education materials, is currently seeking new textbook authors across all disciplines to join its creative team.

“While we’re eager to collaborate on full-length narratives, we’re equally interested in working with writers on smaller, focused projects as well,” said Erika Longstreth, Cengage’s Author Relations Manager. “If you’re a writer looking to contribute your unique viewpoint, whether through a comprehensive narrative or more targeted endeavor, we’d love to hear from you.”

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New Sample by Jamie Pope, ‘Anatomy of An Author’s Email or Letter to Adopting Faculty or Committee’

TAA members can download this new sample from TAA’s Templates & Samples Resource Library, “Anatomy of An Author’s Email or Letter to Adopting Faculty or Committee,” developed by Jamie Pope, co-author of Nutrition for a Changing World. It walks authors through the essential elements of what to include in the letter to potential adopting faculty or a committee, with concrete examples based on what she does when she is reaching out to these groups for her own book.

Access to TAA’s Templates & Samples Resource Library is included with TAA membership. Not a member? Join TAA for only $30.

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TAA Featured in Episode of The A&P Professor Podcast

TAA was featured in an episode of The A&P Professor podcast on April 12, “Pulse of Progress, Looking Back, Moving Forward,” with host Kevin Patton, an award-winning anatomy and physiology textbook author. Kevin’s comments about the benefits of TAA membership and invitation to attend TAA’s 2024 Conference on Textbook & Academic Authoring come in at 50:22.

In the episode, Kevin says: “With a strongly supportive network of colleagues, TAA provides many resources and active, engaging opportunities for growth and network-forming. TAA meets the needs of those interested in creating textbooks, lab manuals, workbooks, and other learning resources, as well as those who focus on academic writing, such as journal articles, dissertations/theses, monographs, and scholarly or other nonfiction works.”

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