Royalties: Past, present, and future

What does the word “royalty” mean to you as an author? In their presentation, “Royalties: Past, Present, and Future” at the 31stAnnual Textbook & Academic Authoring Conference, royalty auditor Juli Saitz of Ankura Consulting Group and veteran publishing insider Sean Wakely of FlatWorld discussed the history and anticipated future of textbook author royalties.

In a traditional author-publisher relationship, the publisher is providing financial capital and the author is providing human capital for the production of a book. The negotiation of royalty on the sale of the book is used to determine how the profit from such sale is divided. Through the royalty model, there is a shared risk between author and publisher and consequently a shared reward for successful titles.

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Reviewing your author contract: Planning for the future

The life cycle of a successful textbook reaches well past the life of its author, given that copyright law currently extends rights in a work to the life of the author + 70 years. That means not just your children, but even your grandchildren may benefit from the fruits of your labors. At the same time, for books—and in particular textbooks—governed by publishing contracts, it is important for both you and your heirs to understand your, and by extension their, rights and responsibilities.

The first step is to pull out your publishing contract. If it is a typical royalty-bearing contract, then you likely have rights in every revision in which you participate.

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College textbook publishing: Royalties, risk, and reward

College textbook authors are motivated to write for many reasons. Some write with the goal of providing the optimum textbook for their students. Others are excited to share their approach to teaching a subject, or they simply enjoy the experience of translating research into practice. And, in some cases, the primary motive is to generate income.

Regardless of their motives, every textbook author must grapple with the same question: How can I achieve the best return on the time I spend writing a textbook, and how much risk should I accept in exchange for my sweat equity? To this end, there are several considerations authors should keep in mind regarding royalties as they negotiate a publishing agreement.

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Will Cengage’s rising tide lift all boats?

Subscription models for reading materials are not unheard of in other industries, but they are a new model emerging within the higher education publishing industry. Late last year, Cengage announced Cengage Unlimited, a subscription based model offering access to its entire catalog of textbooks and related learning materials to college students for a flat price of $119.95 per semester calls Cengage Unlimited.Royalty structures under these models vary. Newer contracts provide broad leeway for publishers to allocate royalties on in a way they deem reasonable.

While boon to students, especially those assigned multiple Cengage texts, it has left Cengage authors wondering about the impact to their royalty earnings.

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Re-engineering the modern textbook: A conceptual shift from content delivery to learning design

Textbooks have historically provided the core content from which teachers develop and deliver learning experiences to their students – a static, paper manuscript delivering conceptual knowledge and exercises to reinforce the material. As mobile technology has provided alternative ways to access and read content in electronic form, most textbooks have been distributed in an e-book format (commonly ePub or PDF) as well, but is this “new” format providing any benefit to student learners?

Arguably the costs of this paperless format are less; search features can improve the speed at which content can be located; and assistive technology, such as screen readers and magnification tools, can improve the accessibility of the information over the print alternative. But, does the technology improve learning?

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How to incorporate accessibility throughout the publishing process

In his recent webinar, “Making Textbooks Accessible to Students With Disabilities”, Robert Martinengo, Publisher Outreach Specialist for the CAMI project at AMAC Accessibility, said that the issue of accessibility is even more important when it comes to digital products.

“The ability to navigate through a digital textbook is a critical component of accessibility,” he said. “Navigation is enabled by consistent and rational use of tags throughout the text.”

In addition to effective navigation, accessible manuscripts should also include these four elements, said Martinengo:

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