Re-engineering the modern textbook: A conceptual shift from content delivery to learning design

Textbooks have historically provided the core content from which teachers develop and deliver learning experiences to their students – a static, paper manuscript delivering conceptual knowledge and exercises to reinforce the material. As mobile technology has provided alternative ways to access and read content in electronic form, most textbooks have been distributed in an e-book format (commonly ePub or PDF) as well, but is this “new” format providing any benefit to student learners?

Arguably the costs of this paperless format are less; search features can improve the speed at which content can be located; and assistive technology, such as screen readers and magnification tools, can improve the accessibility of the information over the print alternative. But, does the technology improve learning?

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How to incorporate accessibility throughout the publishing process

In his recent webinar, “Making Textbooks Accessible to Students With Disabilities”, Robert Martinengo, Publisher Outreach Specialist for the CAMI project at AMAC Accessibility, said that the issue of accessibility is even more important when it comes to digital products.

“The ability to navigate through a digital textbook is a critical component of accessibility,” he said. “Navigation is enabled by consistent and rational use of tags throughout the text.”

In addition to effective navigation, accessible manuscripts should also include these four elements, said Martinengo:

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2018 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

Recently we reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment in this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth, and final, installment in the four-part series focuses on what they wish they had known before they started, and advice for other authors.

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Paper or digital? How to decide the format for your monograph or book

A question continues in some stores, “Paper or plastic?” While recyclable bags may make this a thing of the past, other questions continue. Authors continue to ponder whether their book should be a paper copy or an eBook. While this is an important discussion, it should not cause deep thinking.

The obvious answer is both. If a publisher is wise, it will offer a book or monograph in both formats. This is a smart consumer-centric option. Let the buyer decide which they prefer. Let’s discuss, though, each format to see where the market is and the virtues of each one.

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Authors Knox and Schacht file lawsuit against Cengage, claiming company has ‘trampled on its authors’ rights’

Cengage authors David Knox and Caroline Schacht filed a class action lawsuit in the U.S. District Court for the Southern District of New York on May 15 against Cengage claiming the company’s emphasis on digital distribution, including its new Cengage Unlimited model and expanded digital courseware offerings, have violated their publishing agreements. The suit also claims that the company is refusing to provide information that would allow them to audit their royalty payments.

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