TAA announces 2018 Textbook Award winners

Twenty-six textbooks have been awarded 2018 Textbook Awards by the Textbook & Academic Authors Association (TAA). Four textbooks received William Holmes McGuffey Longevity Awards, 17 textbooks received Textbook Excellence Awards, and five textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awards will be presented during an awards reception at TAA’s 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, June 15, 2018.

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Student review of textbook provides valuable feedback

When was the last time you received honest feedback about your textbook from students? For many authors, feedback is provided during production from a team of editors. For a luckier few, instructor and student review may be part of the production process, especially for first editions. But rarely do authors have direct feedback from the students their book is intended to serve post-adoption.

Dr. Elizabeth Losh, associate professor of English and American Studies at William & Mary University, and author of Understanding Rhetoric: A Graphic Guide to Writing, has made student feedback a key component of her writing process.

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Writing for readers

I am in that singular stage of insanity called finishing a book. My mind is full of details and questions such as, “did I already cover this in Chapter 1” or “do I have too many diagrams in this chapter”? At the same time, I can’t help but think about my reader.

I hope that my reader will hungrily devour the book from start to finish, stopping only to make notes about how she will put my ideas to use. I hope it will be dogeared, full of notes and highlights my reader will return to time and again. But seriously, how can we plan for the realities that will occur when masterpiece is in someone else’s hands? Here are some of my apprehensions, and the strategies I’m using to address them.

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How to explain complex ideas in a simple way

As teachers and authors, we are often faced with the challenging task of conveying information that, although second nature to us, is completely foreign to the students learning the material. Several experienced textbook authors share their best practices for explaining complex ideas in a simple way, including the use of metaphors, visuals, procedures/processes, and hands-on multisensory activities to improve learning success.

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Cengage promises more details about how royalties will be calculated on Cengage Unlimited subscriptions by March

In a January 25 email to its authors, Cengage said that it will have more detailed information about how royalties will be calculated on Cengage Unlimited subscriptions by March. “With the introduction of Cengage Unlimited, we know authors are keenly interested in how royalties will be calculated,” the email stated. “To answer that question, we are currently building out the Cengage Unlimited platform and assessing financial and royalty systems to enhance our ability to track student access.”

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Students lead the march toward mobile: Three strategies for adapting and responding

It is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works.

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