“My work will have broad appeal in Europe.”

“China is a growing market and I think they’d love my book.”

“I’d like to see a Spanish-language version of my textbook. It would be a hit.”

“I know someone who can translate my book into Japanese. Should they get started?”

As a Book Publisher and later a Publishing Consultant, I have heard countless authors speculate on the market for their book outside of the English-language and/or North America. But what is involved with having your work reach Asia, Africa, Europe, and beyond?