2018 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

Recently we reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment in this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth, and final, installment in the four-part series focuses on what they wish they had known before they started, and advice for other authors.

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Paper or digital? How to decide the format for your monograph or book

A question continues in some stores, “Paper or plastic?” While recyclable bags may make this a thing of the past, other questions continue. Authors continue to ponder whether their book should be a paper copy or an eBook. While this is an important discussion, it should not cause deep thinking.

The obvious answer is both. If a publisher is wise, it will offer a book or monograph in both formats. This is a smart consumer-centric option. Let the buyer decide which they prefer. Let’s discuss, though, each format to see where the market is and the virtues of each one.

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2018 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

We recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment of this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the four-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

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2018 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

We recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We will be sharing their answers in a series of posts over the next few weeks. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the four-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

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Cengage says authors cannot opt out of Cengage Unlimited

In a recent post on the Cengage blog, Erin Joyner, the company’s senior vice president of product, said that authors cannot opt out of Cengage Unlimited. However, industry experts say Cengage cannot make this sweeping statement.

“The large majority of publishing agreements do not contemplate the Cengage Unlimited model of distribution,” said David Slarskey, a litigator with Slarskey LLC. “Refusing author demands to opt-out tends to undermine the terms of the contract.”

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Cengage, McGraw-Hill, Pearson, Wiley win $34.2m willful trademark and copyright infringement suit

Cengage, McGraw-Hill Education, Pearson, and Wiley won a $34.2 million verdict in the U.S. District Court for the Southern District of New York against a group of online booksellers and their owner for dealing in counterfeit textbooks.

The nine-person jury unanimously found the defendants — several Ohio-based bookselling companies, including Book Dog Books and Robert William Management, and their owner, Philip Smyres — liable for willful trademark infringement, willful copyright infringement, and breach of a prior settlement agreement.

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