TAA announces 2019 Textbook Award winners

Thirty-one textbooks have been awarded 2019 Textbook Awards by the Textbook & Academic Authors Association (TAA). Four textbooks received William Holmes McGuffey Longevity Awards, 17 textbooks received Textbook Excellence Awards, and ten textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awards will be presented during an awards reception at TAA’s 32nd Annual Textbook & Academic Authoring Conference in Philadelphia, PA, June 14, 2019.

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Cengage to offer new ‘Author Relations team’ starting in February 2019

Cengage announced this week that beginning in February authors will have the ability to contact a member of a newly created Author Relations team made up of “professionals with proven expertise in handling contracts, royalties and other issues that are top of mind for authors and for Cengage.”

The Author Relations team, said Cengage, will offer clear and regular communication with authors, and act as the main point of contact for questions and concerns related to contracts, royalties and/or other similar topics to ensure that author queries on these topics are addressed quickly and effectively.

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12/11 TAA Webinar: Video Creation for Textbook Authors and Instructors

Videos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. As an instructor, videos you create to supplement your course can help students review and retain material outside the classroom. Join us Tuesday, December 11 from 1-2 p.m. ET for the TAA webinar, ‘Video Creation for Textbook Authors and Instructors,” where presenter Sasha Vodnik, a computer programming textbook author, will survey free tools for recording and production, as well as popular paid alternatives, and examine the tradeoffs. He’ll also walk through the steps to record video and audio, put it together, and publish it online.

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The most useful textbook & academic posts of the week: September 21, 2018

It’s hard to find a common theme among this week’s collection of articles and posts from around the web, but serendipity seems to call upon a relevance to each week’s “Monday motivation” quote (shared across TAA’s social media channels) on the collection of articles that follow in the coming days, and this week the theme that emerges seems to be on expanding ideas. Enlarge your mindset. Think bigger!

As perhaps the exception in our list, one of the articles focuses on reduction of content, however the larger goal of the post seems to be on expanding opportunity through successful funding applications as a result of the space saving tips it shares. Also making the list this week are ways to expand our thoughts about writing and revision; to expand our identity through self-identification of our roles and critical and creative thinking; to expand our reach through textbook authoring, open access, and conversion of doctoral work into books; and even a call for contributors to expand their impact through a meta-project focused on the UN’s sustainable development goals. Wherever your writing projects lead you this week, keep in mind the words of V.S. Pritchett who said, “Writing enlarges the landscape of the mind.” Happy writing!

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4 Questions authors are asking about open textbooks

Whether you are a veteran textbook author or new to the industry, you’ve likely heard of open educational resources (OER) and open textbooks by now. As with anything new, the open textbook model is faced with scrutiny and questions from those familiar with the traditional publishing process. It’s also laden with opportunities, such as the current $5M open textbook pilot program.

To better understand the open textbook model, specifically what is the same and what is different from traditional publishing options, we asked some questions of several leaders in the open textbook movement. Here’s what we learned.

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College textbook publishing: Royalties, risk, and reward

College textbook authors are motivated to write for many reasons. Some write with the goal of providing the optimum textbook for their students. Others are excited to share their approach to teaching a subject, or they simply enjoy the experience of translating research into practice. And, in some cases, the primary motive is to generate income.

Regardless of their motives, every textbook author must grapple with the same question: How can I achieve the best return on the time I spend writing a textbook, and how much risk should I accept in exchange for my sweat equity? To this end, there are several considerations authors should keep in mind regarding royalties as they negotiate a publishing agreement.

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