4 Questions authors are asking about open textbooks

Whether you are a veteran textbook author or new to the industry, you’ve likely heard of open educational resources (OER) and open textbooks by now. As with anything new, the open textbook model is faced with scrutiny and questions from those familiar with the traditional publishing process. It’s also laden with opportunities, such as the current $5M open textbook pilot program.

To better understand the open textbook model, specifically what is the same and what is different from traditional publishing options, we asked some questions of several leaders in the open textbook movement. Here’s what we learned.

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College textbook publishing: Royalties, risk, and reward

College textbook authors are motivated to write for many reasons. Some write with the goal of providing the optimum textbook for their students. Others are excited to share their approach to teaching a subject, or they simply enjoy the experience of translating research into practice. And, in some cases, the primary motive is to generate income.

Regardless of their motives, every textbook author must grapple with the same question: How can I achieve the best return on the time I spend writing a textbook, and how much risk should I accept in exchange for my sweat equity? To this end, there are several considerations authors should keep in mind regarding royalties as they negotiate a publishing agreement.

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2018 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

Recently we reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment in this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth, and final, installment in the four-part series focuses on what they wish they had known before they started, and advice for other authors.

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Paper or digital? How to decide the format for your monograph or book

A question continues in some stores, “Paper or plastic?” While recyclable bags may make this a thing of the past, other questions continue. Authors continue to ponder whether their book should be a paper copy or an eBook. While this is an important discussion, it should not cause deep thinking.

The obvious answer is both. If a publisher is wise, it will offer a book or monograph in both formats. This is a smart consumer-centric option. Let the buyer decide which they prefer. Let’s discuss, though, each format to see where the market is and the virtues of each one.

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2018 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

We recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment of this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the four-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

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2018 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

We recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We will be sharing their answers in a series of posts over the next few weeks. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the four-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

2018 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software Read More