Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
6 Useful software tools for textbook authors
In a recent discussion about software tools for textbook authors in the Academic Writing & Publishing discussion circle in TAA’s…
PODCAST: The 10 Worst Legal Mistakes a Textbook or Academic Author Can Make
Publishing lawyer Zick Rubin provides a countdown of the 10 worst legal mistakes that a textbook or academic author can make. Learn the legal traps that can be found in a range of areas, including provisions in publishing contracts, collaboration agreements, and copyright and permission issues.
Taking humor seriously: How to use humor as a pedagogical tool
Robert Mankoff, cartoon editor of The New Yorker and founder of The Cartoon Bank, is one of the nation’s leading…
Where do you write?
Some authors have a home office, while others work at the kitchen table, or at a coffee shop. Where do you write and why?
Textbook authors on Cengage bankruptcy
A few weeks ago, TAA member and Cengage author Jay Devore posted a message on TAA’s Textbook Authoring E-List regarding…