TAA Member Kamalani Hurley from Leeward Community College asks: “What is normal in the timeline between an acquisitions editor expressing interest in publishing my material and the written contract?”
Textbook author Mike Kennamer, who is director of Workforce Development at Northeast Alabama Community College, and Julia Kostova, an acquisitions editor at Oxford University Press, share their advice:
Illustrations are an important part of many textbooks and peer reviewed papers because they can help explain concepts in ways that photographs can’t. According to Joanne Haderer Muller, a board certified medical illustrator and Chair of the Board of the Association of Medical Illustrators: “Illustrations have many advantages over photographs. For example, illustrations can show readers an average, rather than a specific, example of a concept, procedure, animal, or anatomical arrangement. They can show detail that may be lost or hidden in a photograph, can help explain things at a molecular or cellular level, and can show how a process unfolds over time to really explain the author’s message.”
Kevin Patton, the author of 10 anatomy and physiology textbooks or manuals in over 40 editions, shares his views and strategies on how to adapt and remain relevant and successful in the fast evolving textbook industry.
TAA: At this stage in your writing career, where do your developmental interests lie in terms of your current text projects?
Violets are blue
‘Revise and Resubmit’
Roses are a prickly bush or shrub
Violets are a herbaceous plant
Watch for more #AcademicValentines on Twitter throughout the weekend—you don’t even need a Twitter account to see all of the hilarious tweets!
Happy writing!
Many trends are affecting the academic and textbook publishing industries. TAA regularly examines and reflects on these trends in its newsletter, during its annual conference, and in webinars and other communications with TAA members. One of the trends currently affecting the industry is consolidation, as corporations purchase academic and textbook publishing companies and consolidate them under large corporate umbrellas. A recent Chronicle of Higher Education article discussed an example of this trend. Informa, a corporation that owns the huge scholarly publishing company Taylor & Francis, bought Ashgate Publishing last summer. By November, Informa had closed Ashgate’s U.S. office and laid off several Ashgate staff, according to a petition at Change.org. The Chronicle article noted that Informa “has become the latest adversary for academics worried about consolidation in academic publishing.”
While the debate over print versus digital textbooks (etextbooks) is not new, the content of that debate has shifted in recent years to which is a more effective learning tool for students. As publishers, instructors and students push towards offering more digital textbooks and learning products, will the benefits outweigh the negatives? Several studies have found that it not only takes readers longer to read text on a screen, they tend to skim much more and thus absorb and retain less information than reading from a physical book. Other etextbook readers have reported the tendency to multi-task while reading. One study reported that 90% of students said they were more likely to multi-task when reading onscreen versus 1% who said they multi-task when reading a print book.
