Illustrations are an important part of many textbooks and peer reviewed papers because they can help explain concepts in ways that photographs can’t. According to Joanne Haderer Muller, a board certified medical illustrator and Chair of the Board of the Association of Medical Illustrators: “Illustrations have many advantages over photographs. For example, illustrations can show readers an average, rather than a specific, example of a concept, procedure, animal, or anatomical arrangement. They can show detail that may be lost or hidden in a photograph, can help explain things at a molecular or cellular level, and can show how a process unfolds over time to really explain the author’s message.”
Featured Member Kevin Patton – Embracing change in an evolving textbook industry
Kevin Patton, the author of 10 anatomy and physiology textbooks or manuals in over 40 editions, shares his views and strategies on how to adapt and remain relevant and successful in the fast evolving textbook industry.
TAA: At this stage in your writing career, where do your developmental interests lie in terms of your current text projects?
The most useful textbook & academic writing posts of the week: February 12, 2016
Violets are blue
‘Revise and Resubmit’
Roses are a prickly bush or shrub
Violets are a herbaceous plant
Watch for more #AcademicValentines on Twitter throughout the weekend—you don’t even need a Twitter account to see all of the hilarious tweets!
Happy writing!
TAA President: Publishing consolidation has consequences
Many trends are affecting the academic and textbook publishing industries. TAA regularly examines and reflects on these trends in its newsletter, during its annual conference, and in webinars and other communications with TAA members. One of the trends currently affecting the industry is consolidation, as corporations purchase academic and textbook publishing companies and consolidate them under large corporate umbrellas. A recent Chronicle of Higher Education article discussed an example of this trend. Informa, a corporation that owns the huge scholarly publishing company Taylor & Francis, bought Ashgate Publishing last summer. By November, Informa had closed Ashgate’s U.S. office and laid off several Ashgate staff, according to a petition at Change.org. The Chronicle article noted that Informa “has become the latest adversary for academics worried about consolidation in academic publishing.”
Is digital really better than print? Authors share their perspective
While the debate over print versus digital textbooks (etextbooks) is not new, the content of that debate has shifted in recent years to which is a more effective learning tool for students. As publishers, instructors and students push towards offering more digital textbooks and learning products, will the benefits outweigh the negatives? Several studies have found that it not only takes readers longer to read text on a screen, they tend to skim much more and thus absorb and retain less information than reading from a physical book. Other etextbook readers have reported the tendency to multi-task while reading. One study reported that 90% of students said they were more likely to multi-task when reading onscreen versus 1% who said they multi-task when reading a print book.
Join us in San Antonio for TAA’s 29th Annual Textbook & Academic Authoring Conference!
Mark your calendars, the Textbook & Academic Authors Association’s 29th Annual Conference is fast approaching. Don’t miss out on this valuable two-day writing conference where you will gain inspiration for your writing projects, network with veteran authors, and learn strategies to help increase your publishing success. The conference program is ambitious, offering a wide variety of session topics for both veteran and novice authors. Register soon to take advantage of early registration rates.