Cengage announces the launch of its new three-member “Author Relations” team, which will be responsible for working with its higher education authors on their business-specific needs and questions related to contracts and royalties.
According to a post on their blog that answered questions posed by TAA last fall, “The AR team will take lead on working with authors regarding royalties across the board. Each author will have an AR rep that they can call directly with questions of that nature.”
Authors need to consider accessibility when creating materials and choosing a publisher, but how can they this when it is such a misunderstood word?
Accessibility, in regard to publishing, means making content available in alternative formats for individuals with visual impairment or learning disabilities.
People may conjure up Braille as making content accessible to people with disabilities or learning issues. Publishing, however, has progressed so much farther than this. Using such technical standards as ePub3, HTML5, alt text, and other specific initiatives, publishers can make their content accessible to a growing audience.
Five major changes that combined, in the same way that one domino falling triggers another, have substantively changed the face of textbook publishing. The issue is far more complex than what I write here, but I see these changes as pivotally impacting the industry over the past few years.
Cengage announced this week that beginning in February authors will have the ability to contact a member of a newly created Author Relations team made up of “professionals with proven expertise in handling contracts, royalties and other issues that are top of mind for authors and for Cengage.”
The Author Relations team, said Cengage, will offer clear and regular communication with authors, and act as the main point of contact for questions and concerns related to contracts, royalties and/or other similar topics to ensure that author queries on these topics are addressed quickly and effectively.
Join us in Old City, Philadelphia for TAA’s 32nd Annual Textbook & Academic Authoring Conference. Early registration is now open!
TAA’s conference will be held on June 14-15 at the beautiful Wyndham Philadelphia Historic District Hotel. Located in the heart of Philadelphia’s Old City, the neighborhood known as America’s most historic square mile, rich with treasures of American heritage, the Wyndham hotel sits adjacent to the historic Christ Church and Burial Ground, one block off charming Market Street, and within easy walking distance to Independence Hall, Liberty Bell Center, and the Betsy Ross House.
Videos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. As an instructor, videos you create to supplement your course can help students review and retain material outside the classroom. Join us Tuesday, December 11 from 1-2 p.m. ET for the TAA webinar, ‘Video Creation for Textbook Authors and Instructors,” where presenter Sasha Vodnik, a computer programming textbook author, will survey free tools for recording and production, as well as popular paid alternatives, and examine the tradeoffs. He’ll also walk through the steps to record video and audio, put it together, and publish it online.
