Whether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them, says Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc. In the April 13 TAA Webinar, “Go on the (Virtual) Road to Promote Your Book”, Salmons shared steps authors can take to launch their own virtual tour as a way to interact with present and future readers. Here are 6 key takeaways from the presentation:
The textbook of the future: What will it look like?
What does the textbook of the future look like? I asked my students to explore this question, and their answers will surprise and, perhaps, inspire today’s textbook authors.
5 Ways to tame your publishing lions
Forget kindergarten. All I really need to know about being a textbook author, I learned as a lion tamer.
I’m a textbook author and professor now, but in my youth I was an apprentice lion tamer. And it continues to surprise and delight me that many of the principles I learned during those adventures have helped me in my career.
TAA once again stands up for authors in Google Books case
More than a decade ago, in 2004, Google initiated a program, in concert with several university and large public libraries, to scan and digitize the entire contents of millions of books without regard to whether they were or were not still under copyright, ultimately making complete digital copies of more than 20 million books. Google’s goal was to expand its search business to include print works as well as online works. It spent hundreds of millions of dollars on this project, suggesting what Google believed to be its commercial potential.
TAA announces 2016 Textbook Award winners
Seventeen textbooks have been awarded 2016 Textbook Awards by the Textbook & Academic Authors Association (TAA). Three textbooks received 2016 William Holmes McGuffey Longevity Awards, six textbooks received 2016 Textbook Excellence Awards, and eight textbooks received 2016 Most Promising New Textbook Awards.
Join us in San Antonio for TAA’s 29th Annual Textbook & Academic Authoring Conference!
Mark your calendars, the Textbook & Academic Authors Association’s 29th Annual Conference is fast approaching. Don’t miss out on this valuable two-day writing conference where you will gain inspiration for your writing projects, network with veteran authors, and learn strategies to help increase your publishing success. The conference program is ambitious, offering a wide variety of session topics for both veteran and novice authors. Register soon to take advantage of early registration rates.