“Next stop, mobile apps!”—that was the title of a webinar I attended last week, presented by one of the major textbook publishers. Like most educators, I’m skeptical about technology-driven claims made about mobile apps or other tools. Technology should serve learning, not drive it. Students and instructors should be supported in using the most appropriate and accessible tools and technologies for a given situation. Newer is not necessarily better.
5 Key takeaways from the TAA webinar, ‘5 Ways to Use Your Dissertation for Publications’
Janet Salmons, PhD, mined every element of her dissertation to launch a publishing strategy that has resulted in five books, and numerous chapters and cases, articles and blog posts. She created a typology of five options for drawing from, building on, or applying student writing, which she shared in the May 18 TAA Webinar, “5 Ways to Use Your Dissertation for Publications”. Here are 5 key takeaways from the presentation:
Register your own copyright: When, why, and how?
As textbook and academic authors, your copyrights are your livelihood, and the value of your copyrights is often enhanced by registering them in the U.S. Copyright Office – something that you can easily do for yourself. Yet, as publishing and copyright attorneys, we find that many text and academic authors know less than they should about copyright registration. Here’s our sample Q&;A conversation with an author who wanted to know more about when, why, and how to register the author’s copyrights:
Textbook award-winning insight (part 3): Advice and lessons for other writers
A few weeks ago, I reached out to winners of the 2016 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a three-part series to share them. The first installment focused on why they decided to write their textbook, how they got started, and what they do to boost their confidence as a writer. The second installment focused on how they fit writing time into their schedule, what software they use, what their favorite pedagogical elements are, and what involvement they have had in marketing their book. This last installment in the three-part series focuses on the advice they have to share with other authors and what they wish they had known before they started their writing journey.
Book Review: Guide to Textbook Publishing Contracts
One of the first experiences a textbook author will have is dealing with a publishing contract. Very few of us are attorneys ourselves and very few of us will have had any prior experience negotiating a publishing contract. Our expertise is in our teaching discipline—not in contract law.
I have learned—the hard way—that I should NOT be the only one looking at contracts and amendments presented to me by my publisher. I’ve therefore made it a habit to have an attorney specializing in textbook publishing contracts to review, suggest, and debate the points in anything I sign. Now I have a much better idea of the potential risks and rewards involved in each new professional writing project.
6 Key takeaways from the TAA webinar, ‘Go on the (Virtual) Road to Promote Your Book’
Whether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them, says Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc. In the April 13 TAA Webinar, “Go on the (Virtual) Road to Promote Your Book”, Salmons shared steps authors can take to launch their own virtual tour as a way to interact with present and future readers. Here are 6 key takeaways from the presentation: