Cengage Seeking New Textbook Authors

Cengage, the leading provider of higher education materials, is currently seeking new textbook authors across all disciplines to join its creative team.

“While we’re eager to collaborate on full-length narratives, we’re equally interested in working with writers on smaller, focused projects as well,” said Erika Longstreth, Cengage’s Author Relations Manager. “If you’re a writer looking to contribute your unique viewpoint, whether through a comprehensive narrative or more targeted endeavor, we’d love to hear from you.”

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New Sample by Jamie Pope, ‘Anatomy of An Author’s Email or Letter to Adopting Faculty or Committee’

TAA members can download this new sample from TAA’s Templates & Samples Resource Library, “Anatomy of An Author’s Email or Letter to Adopting Faculty or Committee,” developed by Jamie Pope, co-author of Nutrition for a Changing World. It walks authors through the essential elements of what to include in the letter to potential adopting faculty or a committee, with concrete examples based on what she does when she is reaching out to these groups for her own book.

Access to TAA’s Templates & Samples Resource Library is included with TAA membership. Not a member? Join TAA for only $30.

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Academese: Are You Narrowing Your Audience By Not Speaking Their Language?

By Sierra Pawlak

During TAA’s May 2024 Conversation Circle, several members shared their experiences with ‘academese’ and tips for how academic writers can avoid it in their writing. Academese is characterized by writing that is heavily filled with jargon, overcomplicated language, and/or convoluted sentence structure (Wikipedia).

“The biggest sin in academic writing is the passive voice,” said Barbara Nostrand, an Aquisitions Editor at Gakumon and Senior Fellow at the de Moivre Institute. “It makes it much more difficult for the reader to understand what’s been written, and it’s completely unnecessary.” She recommends using the active voice instead, for example, ‘I saw’, ‘I observed’: “A trick to doing that is to move the verb as close to the beginning of the sentence as possible.”

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Why You Shouldn’t Publish a Custom Textbook (And Why You Should)

By Sierra Pawlak

In her 2023 TAA webinar, “Is Custom Textbook Publishing Right for You?” Rebecca Paynter describes the journey of creating a custom textbook. Paynter is the associate director of the editorial team at the University of Arizona Global Campus, or UAGC. UAGC hosts online courses that are five weeks long, “which is not a lot of time for students to read a traditional textbook in full,” says Paynter. Because of this, her department creates custom textbooks for many of these courses, with the help of “faculty and other subject matter experts to better meet student needs… and potentially [create] books that can meet unmet needs out in the broader market,” she says.

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TAA Featured in Episode of The A&P Professor Podcast

TAA was featured in an episode of The A&P Professor podcast on April 12, “Pulse of Progress, Looking Back, Moving Forward,” with host Kevin Patton, an award-winning anatomy and physiology textbook author. Kevin’s comments about the benefits of TAA membership and invitation to attend TAA’s 2024 Conference on Textbook & Academic Authoring come in at 50:22.

In the episode, Kevin says: “With a strongly supportive network of colleagues, TAA provides many resources and active, engaging opportunities for growth and network-forming. TAA meets the needs of those interested in creating textbooks, lab manuals, workbooks, and other learning resources, as well as those who focus on academic writing, such as journal articles, dissertations/theses, monographs, and scholarly or other nonfiction works.”

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