2018 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

We recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the four-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher.

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Pre-order your copy of TAA’s newest book: ‘Guide to Rights Clearance & Permissions in Scholarly, Educational, and Trade Publishing’

Learn what you need to know to avoid and manage copyright infringement claims that arise from the publication of your book, article, or media project with TAA’s newest book by intellectual property attorney Stephen E. Gillen, Guide to Rights Clearance & Permissions in Scholarly, Educational, and Trade Publishing. In this book, now available for pre-order, Gillen covers the unique rights clearance and permission issues related to writing scholarly works:

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Executive Director’s Message: Developing sustainable textbook business models

Textbooks have a very different challenge from journals in converting to online businesses.  First, readers have not embraced longer works online quite as enthusiastically as they adopted shorter journal articles. Print continues to have strong appeal as a reading format.

Another critical barrier to developing sustainable online textbook business models is working out the complexities of author royalties.

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Kick off your summer writing program with TAA’s June writing conference

Looking for inspiration and structure for your summer writing projects? Look no further. TAA’s 31st Annual Textbook & Academic Authoring Conference features veteran authors, industry professionals, and intellectual property attorneys who can provide strategies and guidance on how to move forward with your writing projects to reach your publication goals. Join us at La Fonda on the Plaza in Santa Fe, NM, June 15-16 and prepare to be inspired.

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Scholarly Kitchen founder Kent Anderson to keynote at 2018 TAA Conference

Kicking off TAA’s 2018 Textbook & Academic Authoring Conference this year is keynoter Kent R. Anderson, CEO of RedLink, a past-President of the Society for Scholarly Publishing, and the founder of “The Scholarly Kitchen” blog. In his keynote, Anderson will discuss how scholarly practices are of critical importance as we face an information economy that has become increasingly overwhelmed with self-interested distortions of fact presented on an equal footing with facts and research findings. As the current environment evolves, scholars who seek to express and share findings based in observable reality are increasingly challenged or, worse, dismissed. He will argue the need for new approaches, governance, and practices by researchers, educators, and publishers in order to preserve quality information, the relevance of science, and the ascendancy of objective reality.

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Pedagogy of book and chapter organization

Does the organization of the textbook relate to pedagogical approaches used to teach with it? What pedagogical perspectives are represented by the organizational style we choose for a book and its chapters? These questions percolated through my work on a recently completed book manuscript. When thinking about the organization of the book, I reflected on ways people read books today and how they use them to learn.

The audience for this book about the design of collaborative learning will include instructors or instructional designers across disciplines, as well as students in education courses. In other words, some might be reading it for their own professional purposes, while others might be reading it as assigned for a course. How might they use the book, and what can I do as a writer to facilitate meaningful learning?

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