2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

A few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

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Cengage authors begin to receive royalty statements under Cengage Unlimited plan

While some Cengage authors are still waiting for their first royalty statements under the company’s new Cengage Unlimited plan, which, launched in August 2018, offers students access to its database of textbooks and other online content for a flat fee, several have received their statements and shared how the new plan has affected their royalties.

TAA President and Cengage author Mike Kennamer said royalties from CU were included on the most recent statement for one of his three Cengage titles.

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2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

We recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher.

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My writing is an open book

The first time I thought about potentially authoring a textbook was in 2005.  I was teaching as an adjunct at four different colleges and was using a different textbook for each.  Each time I brought the correlating textbook for the correlating College Success class with the correlating handouts, assignments, quizzes, and other materials, it felt like a small victory.  As I started to create my own content, I decided that if I ever was hired full time, I would write my own text.  A few years later, I accepted a full-time tenure track faculty position at Grossmont College in San Diego and two years after that I began writing my first textbook.

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Podcasting for academic authors: A ‘brand’ new experience

Academic authors do what we can to take charge of defining the perception of ourselves and our own work among our professional circle and potential future associates. We know that just leaving it to others to define us may send the wrong message—or worse, it may go nowhere at all. This process of professional branding can involve a lot of different strategies, but the one I’ll focus on now is podcasting.

Podcasting is simply distributing digital audio files widely over the internet. It’s been around for decades, but only recently has caught a wind and is steadily becoming a mainstream source of news and entertainment. Podcasts are most often consumed on mobile devices, which allow listeners to enjoy their favorite episodes while they commute, walk the dog, or mow the lawn.

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To keep writing, use a time log

“What did I do today!” you wail. For the life of you, wiped out at the end of the day and ready for binge TV, you can’t remember anything you did except overeat for lunch. Maybe you recall writing for eight minutes midmorning and half-heartedly pecking at your journal article in progress, but otherwise the day’s a blank. And paradoxically, you feel you’re always so busy, dashing from one thing to the next and never getting it all done.

Sound familiar? Where does the time go? Especially for academic writers, with the responsibilities of teaching, mandatory committee meetings, office hours, reading endless memos, emailing responses, and comforting a colleague who just got her article rejected—again—it’s an ongoing challenge to take hold and wrestle our writing time to the ground, or desk.

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