Will aggregated textbook products shift more risk to authors?

In a post on October 20, I described decisions made by the Southern District of New York in a lawsuit between authors and Cengage. The authors had alleged breach of contract as well as bad faith dealings by Cengage in regard to their products Cengage Unlimited and MindTap. Read about it here.

This is more of a thought piece—generated in part by an aspect of the authors’ allegations—about what would constitute goodfaith in a publisher’s interactions with authors. I ask this not as a legal matter, about which I am not qualified to opine, but as an ethical one.

The authors’ allegations stem from an uncontested aspect of both the MindTap and Cengage Unlimited royalty allocation models. In both products, Cengage counts a portion of each sale as non-royalty-bearing income. In the case of MindTap, that non-royalty-bearing portion is called ‘ancillary materials’ encompassing “tests, studies guides, exercises”. For Cengage Unlimited, this portion is called ‘courseware’ but apparently includes the same ancillary materials as MindTap.

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Building content dexterity into your textbook

Recently my mentor, Paul Martinelli, was talking about creating and delivering content for various audiences and in a variety of ways. As part of his lesson, he said, “Content dexterity is key. You need to be able to speak on your subject for 3 seconds, 3 minutes, 3 hours, or 3 days”. Having taught many 3-hour class sessions in more than 20 years of teaching experience, that time period certainly is comfortable for me, but what about the others?

As textbook authors, we often write the book around the expectation of class sessions. We envision the classroom audience, the common structure of classroom time where our book will be used, and the depth and breadth of coverage of concepts necessary to meet the curriculum standards of the course. We then have a tendency to structure chapters and units around those constraints.

But I question whether that approach is effective in our current educational environment. Below I offer some ways that you might want to consider building content dexterity into your next textbook.

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Summer 2020 TAA Writing Gym receives high marks, praise

Eighty authors participated in TAA’s six-week Summer 2020 Writing Gym, which was held July 20-August 31. The gym included templates for tracking writing time and developing a six-week workout plan, TAA Writing Gym-branded writing journal, weekly inspirational emails, 6 on-demand writing classes, several writing stations that allowed participants to target specific writing areas, and a Facebook Group for networking with other gym members.

In a survey sent out after the close of the summer gym, the majority of respondents gave the gym 5 stars, and rated features like the Facebook Group and Writing Classes as Very High Quality or Quality. “I loved the writing gym. It helped me get on track with my writing. The videos and short articles helped me with goal setting, organization, writing tips, etc. I highly recommend participating in the writing gym,” said Leslie Koberna. The majority of respondents said they averaged 2-4 days per week of writing while participating in the gym. Said Koberna: “Most of the time, I averaged 4 days a week, but the last two weeks I worked 6 days a week on my writing:).”

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Reflecting diversity, equity, and inclusion in our publications

I’ll never forget that encounter I had with Kathy a number of years ago. Kathy and I are friends now, but I’d never met her before that moment when she introduced herself at our annual anatomy and physiology (A&P) teaching conference. She asked if I had a moment to chat about how illustrations are chosen for textbooks. As you can imagine, I love talking about the process of creating textbooks, so we stepped aside for a quick chat.

It turns out that she was chatting up as many A&P textbook authors as she could, including a few other TAA members, with a question that stemmed from her interest in diversity issues. Kathy wanted to know about the illustration process because she wanted to know why women and other groups were underrepresented.

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