Authoring a textbook supplement, rather than a traditional textbook, can be a rewarding and lucrative experience if you’re working with the right small publisher. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares eight benefits from his experience authoring with a small publisher like Morton.
How to use graphic design principles to evaluate the effectiveness of your book cover
All four books in textbook supplement author Paul Krieger’s Visual Analogy series showcase a visual analogy on the cover, a great advertisement for one of the key learning tools that make his books unique: visual analogies.
“My whole book idea was born in the lab from my teaching,” says Krieger, whose books include A Visual Guide to Human Anatomy, A Visual Analogy Guide to Physiology, A Visual Analogy Guide to Human Anatomy and Physiology, and A Visual Analogy Guide to Chemistry. “I used to sketch visual analogies out at my students’ lab tables, and it was students who encouraged me to write my first book 17 years ago. In the anatomy and physiology lab, students have to learn different anatomical structures. So, for example, when they need to learn the thoracic vertebra, I use a giraffe head to create a visual analogy that helps them learn and remember all of the parts of the thoracic vertebra, which is shaped like a giraffe head.”
Don’t want to write? Rev up your intentions
These languid summer days, after some necessary business with my dissertation coaching and editing clients, I resist doing my personal writing. Generally, I manage to balance (or struggle with or squeeze) the ever-ongoing writing projects—novel, stories, essays, poems—with the client work. If I don’t do something on my own writing, the day will feel wasted and I didn’t fulfill at least a little of my writing promise to myself.
To tease myself into writing on a particularly steamy day (despite the air conditioning), I remembered a technique that academic and creative coach Dr. Dominique Chlup (2016) teaches her clients. This is to first set your writing intentions: ask yourself how you want to feel writing during this session or having written.
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When to consider authoring as a work for hire
Work made for hire is writing that is done as part of a person’s job or as an independent contractor who signs an advance written agreement that the work is “work for hire” or “work made for hire.” Authors of a work made for hire have fewer rights than authors who sign a copyright transfer agreement. In effect, the organization that hires the author owns the work. That organization can, within the constraints of the agreement, do whatever they want with the work including adding drastic changes or deciding to not publish it. If the work made for hire is done as part of the author’s regular job, the author will not receive royalties unless a written agreement assigns royalties to the author.
4 Steps to developing an effective textbook chapter
Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and requires both endurance and strength before even getting started.
As we prepare to climb the mountain, however, we’re going to focus on taking it one step at a time. Relating this to textbook authoring, the steps in the development of chapters involves the creation of carefully crafted headings specific to pre-defined topics that are thoughtfully enhanced by pairing content with feature strands to engage the reader and exercises which reinforce learning located within or at the end of the chapter.