Many authors are challenged by the thought of “creating” an author promotional platform, wondering “How do I best communicate with my readers and therefore potential customers about my new book?” Some of the first thoughts that authors have is to contact their colleagues and friends. They may also think of using social media. But one of the best ways that I normally suggest to potential authors to promote their books is to be a guest on various channels that others have created.
How to evaluate an effective book cover
Go ahead. Judge that next book by its cover. Or, at least, judge the cover itself and what purpose it serves for the book. Textbook author, Paul A. Krieger tells us that “Good book covers are important” and shares four specific benefits to a quality cover design.
- The book cover serves as an advertisement for your book;
- A quality cover makes a positive first impression with your readers;
- It informs your readers what the book is about; and
- It can improve overall sales.
Most useful textbook and academic posts of the week: January 21, 2022
Three weeks into 2022, most textbook and academic authors have begun a new semester of teaching, learning, and (of course) writing. As the new calendar year often comes with good intentions, plans for improvement, and resolutions to do and accomplish more than the year before, our collection of articles this week shares some tips and strategies for approaching your future efforts of writing, marketing, and producing your content for readers.
As you work on your writing this week, remember the words of Philip Pullman, “Read like a butterfly, write like a bee.” Happy Writing!
The what, why, and how of an author promotional platform
All textbook, book, and monograph authors need a platform to help sell their idea to a publisher and their work to buyers and readers. Gone are the days that an author can ignore marketing.
What is an author promotional platform? Why should you care? How do you create one? And how do you keep it going? These are the central questions answered by publishing consultant, John Bond during his 2021 Textbook & Academic Authoring Conference presentation.
Most useful textbook and academic posts of the week: November 15, 2019
Today marks the halfway point in Academic Writing Month (AcWriMo) 2019. Most academics are also about a month away from the end of the semester and a holiday break. For Americans, we’re less than two weeks from the Thanksgiving holiday and everyone is a month and a half from a new decade.
There’s no question that this time of year brings with it a heightened sense of stress, urgency, and emotions associated with perceived “endings” and “new beginnings”. Our collection of articles from around the web this week cover many of the things academics face in their writing efforts and ways to promote success and satisfaction in the process.
Textbook and academic discussions – keep them going
If you were at the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM last weekend, you know the excitement and passion this group of authors shared throughout each session and networking opportunity. For the nearly 100 participants in the roundtable discussions held Saturday afternoon, there was much to talk about and some incredible ideas shared in the groups. Many participants expressed an interest in continuing these conversations beyond the conference. To this end, we have used the roundtable discussion topics to start eight threads in our LinkedIn group for just that reason.
If you were in attendance, we’d love for you to get the conversation started by sharing notes from the session with our LinkedIn group. If you weren’t able to attend (or were participating in another roundtable at the time), please share your insight, ideas, and questions in any or all of the discussions linked below. The roundtables just got bigger! Welcome to the table!