How to advocate for your textbook before, during, and after a national sales meeting

Reid Hester, a 15-year veteran in textbook sales and marketing, and Robert Christopherson, a best-selling geography textbook author, share their advice for making the most of your participation in national sales meetings:

• Provide specific, actionable information. “If it can be used to sell your book, it’s worth its weight in gold,” said Hester. For example, build sales-ready bullet points about your book’s features. Or track the updates and changes you make to a new edition as you make them. “Your editor and the sales reps will want to know,” said Christopherson.

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10 Marketing tips and strategies for textbook authors

When authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies:

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