Carol Salus, an Associate Professor at Kent State University, received a TAA Publication Grant to cover a portion of the…
Forming a publisher relationship: The acquisitions editor
For aspiring higher education authors and content writers, one of the first goals is to connect with a publisher. The next step is to leverage that connection into an immediate contract offer or build a working relationship that will one day result in a contract.
In this first installment of a three-part series, I’ll provide some insights about acquisitions editors. The acquisitions editor is the gatekeeper to forming a productive publisher relationship, so it’s particularly useful for authors to understand who acquisitions editors are and what typically motivates them.
Let’s start with a brief overview of the acquisitions editor’s role, key responsibilities, and performance metrics. Then I’ll cover how authors can leverage this knowledge in building a relationship with a publisher.
3 Tips to succeeding as a textbook author
TAA Council member Michael Sullivan recently authored a new textbook entitled CALCULUS, Early Transcendentals. Published by W. H. Freeman and…
Featured Member Mike Kennamer – Insights on writing, project development and the value of developing a business structure
Mike Kennamer currently serves as Director of Workforce Development at Northeast Alabama Community College and is President/CEO of Kennamer Media…
Bob Mankoff to keynote 2014 TAA Conference
Robert Mankoff, nationally renowned cartoon editor for The New Yorker, will be the keynote speaker at TAA’s 2014 Conference with…
How to use social media as an academic writer
Social media has become an influential force in both our personal and professional lives. According to Mark Carrigan, social media trainer and sociologist at the University of Warwick, social media offers many benefits for academic writers. In a recent TAA webinar entitled, ‘What On Earth Will I Tweet About?’: Feeling Comfortable with Social Media as an Academic, Carrigan shared some of those benefits.
“One advantage of social media for academic writers is that it allows you to have an independent presence online so if you switch institutions, you can still easily be found,” Carrigan said. Since many academics work at multiple educational institutions during their careers, an independent online presence can be an invaluable networking and promotional tool.
