7 Tips for creating your own website for networking and marketing your academic work

It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:

How a copy editor can help you polish your work

As a professional freelance copy editor, I have the pleasure and honor of working with publishers and authors of scholarly titles. I have known authors who resisted copy editing (or any kind of editing), and publishers who won’t pay for a thorough edit of a manuscript. Sadly, these occurrences generally result in inferior work being published.

You may wonder why you should work with an editor at any stage of your writing. Working with an editor that you hire can help prepare your book for a publisher by making it clearer, effective, and easier to read. Most reputable publishing houses will have copyediting done as part of the process of publishing to clean up your text and make sure it conforms to the publisher’s style.

Textbooks-to-trade shift not always easy

The trade book market can be lucrative, so it’s no wonder some textbook authors have their hands dipped into both pots. But how can a textbook author “cross over” to trade? Most literary agents agree that being academically published gives trade book-author wannabes extra credibility, but the question is, does the textbook author have what it takes to write for the trade book market.

Sheryl Fullerton, a literary agent with Sheryl B. Fullerton Associates, said text and academic author experience is important in trade publications, especially if the author is writing on the same subject, but it doesn’t guarantee ready acceptance among publishers. “A trade book has to look like, smell like, and taste like a trade book; it can’t have the pedagogical trappings or the professional jargon that are common to text and academic titles,” she said. “For most academic authors, shifting to writing for a trade audience is challenging.”

Information key to win-win textbook contract: Play 20 questions with your editor

When negotiating a contract with an acquisitions editor, gather as much information as you can about that person during the negotiation, said Steve Gillen, an attorney with Wood Herron & Evans.

“The more information you can gather about their interests, objectives, constraints, etc., the better armed you will be for the negotiation,” he said. “Ask the editor questions about herself to find out how close she is to reaching her new contract signings goal (and possibly earning a bonus). The higher the advance, the more attention the acquisition editor will pay to your book.”

Create a collaboration agreement with your co-author

Collaborating with a co-author on producing a textbook can have many benefits, said Steve Gillen, an attorney with Wood Herron & Evans. “It can diffuse the burden of a large project; allow you to draw on each other’s strengths; create a broader appeal for the work; and give you access to a sounding board for ideas,” he said. “On the other hand, the most bitter troubles and disputes occur between co-authors. Of all disputes, those between collaborators are the worst–they almost never have a happy ending.”

One source of trouble is in the way the Copyright Act deals with co-authorship, said Gillen. “The default positions stated in the Copyright Act with regard to co-authorship are often not those that you would provide yourself,” he said. They include:

5 Tips for writing a journal article abstract

When writing an abstract, consider its aim. An abstract is intended to tell the reader the basic, most important aspects of your work so that he or she can decide whether or not to read the rest of the paper.

Those five basic aspects are:

  1. What it is that you’re talking about (the subject matter)
  2. Why he/she should care (why the subject matter is important)
  3. What you found (or hope to find out) about the subject matter (what your research question or intention is)
  4. How you learned (or intend to learn) about the subject matter (the research methodology)
  5. What your conclusions were (when appropriate–conclusions don’t belong in the abstract of a dissertation or thesis proposal)