Today’s business models for licensing third party photography are sufficiently complex that it’s worth taking a few minutes to review…
Maintain an open ‘ancillary idea file’ for your textbook
As an author of several textbooks and ancillaries over a couple of decades, Kevin Patton, professor of Life Science at…
How MOOCs can offer opportunities for textbook sales
The rapid rise in popularity of massive online open courses (MOOCs) may benefit students and textbook authors alike by increasing…
5 Textbook authors share advice on coauthoring relationships
Q: “I am currently writing on my own but considering taking on a coauthor. What are some different ways that…
How to reach out to potential textbook publishers
Q: “I am interested in researching the types of textbooks that currently exist regarding preparing a student for a job…
Insights on working with editors: An interview with Elsa Peterson
Elsa Peterson has more than 20 years of experience in textbook and academic publishing as a freelance permissions editor, picture researcher, and developmental editor. Her most recent in-house position was as a senior developmental editor for psychology with McGraw-Hill Higher Education. Peterson recently authored a brief and accessible guide to copyright in the context of publishing titled Copyright and Permissions: What Every Writer and Editor Should Know (New York: Editorial Freelancers Association, 2012). She has also authored numerous articles about the business and craft of editing, and has presented TAA audio conferences on editing and copyright.
