If you want to become a more successful and productive author, said Marilyn “Winkie” Fordney, the author of insurance billing…
How to determine what and what not to index
A good rule of thumb for deciding what to index, said freelance indexer Kay Banning, is to ask: “Is the user happy to be there when you send them there?” The answer to that question, said Banning, will help determine what to index and what not to index.
Banning said she charges usually charges $3.25 to $3.50 per page, subtracting any pages that don’t need indexing. After receiving the hard copy pages by express mail, she said she does a first read-through of the book to see the “big picture.” Then she reads the introduction and review questions to get the author’s slant for what is important in the book.
How to negotiate the textbook royalty clause
All standard publishing contracts are enormously lopsided in favor of the publisher. In textbook contracts there is no such thing as standard royalty provisions. Having said that, a review of more than 100 TAA author contracts in my files does reveal some common “ranges.”
“Standard” ranges. The concept of “standard” royalties is less common in textbooks than trade books — so much so that it is almost counterproductive to state ranges. I am concerned that young authors may put too much stock in a so-called standard range, while more seasoned authors may find it contrary to their experience. Accordingly, view the following as indicators only, and don’t be afraid to push for royalties appropriate to your stature, leverage and revenue generation for your publisher — even outside the ranges discussed here.
Five tips for successful textbook revisions
Lisa Ede, a professor of English at Oregon State University, and author of Work in Progress: A Guide to Academic Writing and Revising, shares the following five tips for successfully revising your textbook:
Targeted marketing key to successful self-publishing
Self-published authors need to be more marketing savvy and more willing to dedicate time to the task of marketing, said Jeremy Robinson, author of POD People: Beating the Print-on-Demand Stigma.
“Marketing is really the only way a self-published author can get those first books sold and kick off the word-of-mouth machine,” he said.
Advice: Solitaire, snacks won’t cure writer’s block
Tactics that authors use to break writer’s block, such as playing solitaire, exercising or eating, can be both helpful and hurtful, said Drema Albin, a post-internship resident in the University of Texas at San Antonio’s Counseling Services Unit. These strategies can work more as distractions, said Albin, keeping authors from sitting down and writing. She recommends authors instead make a point to put something down on paper, even if it is just “I can’t think of anything to write” over and over. “The outcome of the writing is not as important as being engaged in the process,” said Albin.