Preparing for ripples, waves, and tsunamis in textbook and academic publishing

Kevin PattonRecently, we’ve seen shifts from print to digital, the rise of open educational resources and open-access journals, the consolidation of large publishers into mega-publishers, fundamental changes in how authors are compensated, and other significant changes to the nature of authoring. As we wait to see which of the ripples coming over the horizon dissipate and which become large—perhaps overwhelming—waves, what can we authors do to remain afloat?

Three main strategies can help academic and textbook authors continue to succeed as changes in textbooks, journals, or scholarly publications come along: vigilance, honing core skills, and agility.

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Developing healthy collaborative relationships: Why and how

Collaborative writing relationships can be advantageous to all involved when designed for success, but without self-awareness and clear communication, these relationships can set projects on a path of failure. In academia, opportunities exist for both student-to-student collaboration as well as collaboration between students and professors.

During their 2019 Textbook & Academic Authoring Conference session, Laura Jacobi, Justin Rudnick, Alyssa Harter, and Cristy Dougherty shared some strategies for successful professor-student collaborations.

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Textbook art placement tips

In Laura Foster’s article “Placement Matters! Textbook Art Placement” in the Fall 2019 edition of The Academic Author, she makes excellent points about the importance of art positioning in a textbook and the challenges to accomplish this. By placing art directly where students will “see” it when they need it, i.e. near the in-text callout, we support their learning. If the art is not immediately visible to them, they are less likely to reference it. Appropriate placement also supports instructors who wish to refer to the art during a classroom discussion. I thought I would take a moment to share my experience and solutions.

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Pedagogy Corner: Placement matters! Textbook art placement

When your textbook moves from the manuscript phase to the production phase, your publisher’s composition team might have different ideas about where your figures and photos should be placed than what you had envisioned. What can you do (besides get angry) when your callout appears at the bottom of page 37 and the figure doesn’t appear until the bottom of page 38 after a page turn? Justify your requests with research! According to the Multimedia Principle, people learn more deeply from words and pictures than from words alone. For authors interested in the wealth of research that supports this, I highly recommend Richard Mayer’s book, Multimedia Learning, published by Cambridge University Press (2009).

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Most useful textbook and academic posts of the week: December 13, 2019

T.S. Eliot once said, “Most editors are failed writers – but so are most writers.” The key to success, however, is to fail forward. This week’s collection of articles from around the web fittingly explores some of the ways academic authors can do just that.

We begin with an exploration of the “gap” between management scholarship and practice and the number of academic hours worked. We then consider ways to keep up with the literatures and simplify indexing and data sharing. Next, we explore ways to deal with failure and to apply the lessons learned along the way. Finally, we examine ways to make money from writing books and reasons why librarians are concerned about GetFTR.

As you close out your academic semester and near the end of 2019, reflect on the successes and failures of the term and year past, but focus on failing forward into the year ahead. Happy writing!

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