How-to: Creating author pages on Facebook, Amazon, and Goodreads

Creating an author brandCreating a brand for yourself as an author can be one of the most challenging things to accomplish. If you’ve ever attempted to launch a website for yourself as an author or to penetrate social media channels to develop a following for your book, chances are you’d agree success is far from immediate.

The good news is that sites like Facebook, Amazon, and Goodreads already have a significant audience and make it easy for you to announce yourself as an author to potential readers everywhere. Here we’ll explore the basic steps necessary to get you started on each. [Read more…]

Author website or social media? Oh, the choices!

Laptop displaying webpageCongratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?

One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do? [Read more…]

#AcWriChat TweetChat: Not on Twitter? Watch live here on 5/4 at 11 a.m. ET

acwrimoJoin TAA on Twitter on Friday, May 4 at 11 a.m. ET using the hashtag #AcWriChat for our latest TweetChat focused on presenting your work.

Not on Twitter? Not sure what a “Tweet Chat” is? Follow us here (you won’t be able to actively participate, but you will be able to follow the chat live).

[Read more…]

How to develop a great webinar to promote your book

webinarA webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar. [Read more…]

How to include your publications in your LinkedIn profile

linkedinSo your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work. [Read more…]

8 Production steps for creating your scholarly podcast episodes

PodcastingIn part 2 of a two-part webinar series titled, “Promoting Your Scholarship via Podcasting (It’s Easier than You Think!)”, Dr. Katie Linder, director of the Ecampus Research Unit at Oregon State University and the host of the “You’ve Got This” podcast, “The Anatomy of a Book” podcast, the “Research in Action” podcast, and the “AcademiGig” podcast, outlined the following 8 steps to producing a scholarship-related podcast. [Read more…]

5 ways to incorporate podcasting with your scholarship

Podcasting webinarIn part 1 of a two-part webinar series titled, “Promoting Your Scholarship via Podcasting (It’s Easier than You Think!)”, Dr. Katie Linder, director of the Ecampus Research Unit at Oregon State University and the host of the “You’ve Got This” podcast, “The Anatomy of a Book” podcast, the “Research in Action” podcast, and the “AcademiGig” podcast introduced the concept of podcasting as an online radio show – one in which scholars can establish expertise on a topic. Addressing the individual scholar, she posed five questions to initiate the conversation of how to incorporate podcasting with scholarship. [Read more…]

Schedule time to market your work or pay the consequences

MarketingCommitting to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself.

Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material. [Read more…]

5 Questions to ask your publisher about their author websites

Katie LinderIn today’s marketplace, authors need to be integrally involved with the marketing of their books, including making decisions about author websites. While many authors have the opportunity to use their publisher’s author website option, they should carefully consider whether that website offers the design elements, content features, and editing flexibility to best serve their needs.

If you are trying to decide whether to go with your publisher’s website or to create and maintain one on your own, Katie Linder, director of the Ecampus Research Unit at Oregon State University and creator of “The Academic Book Promotion Toolkit”online course, provides the following five questions to ask your publisher to make sure you have a clear understanding of what is possible with their website. [Read more…]

4 Key requirements for building an author website

Successful WebsiteIn part 2 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit, shared detailed insight into technical requirements to consider when designing a web presence for your book. Among these requirements were domain names, hosting providers, content management systems, and themes, widgets & plug-ins.

In this article, we summarize key aspects of these four technical requirements as presented by Dr. Linder. [Read more…]