How to build an academic brand online

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work.

How to build effective collaboration

As a graduate student or early career academic you likely have a packed schedule. Trying to get published can be a daunting task, especially when you feel you have to do it alone. But maybe you don’t have to. If you can find the right person or persons to collaborate with, say doctoral students Tracey S. Hodges and Katherine Landau Wright, you are less likely to be stressed, and more likely to be productive and on the path to publishing success. Hodges and Wright share the following advice for effective collaboration:

Learn about the latest court rulings in the Google Books Case

On October 16th, a U.S. federal appeals court ruled in favor of Google and against the Authors Guild in a copyright infringement case that began 10 years ago over Google’s controversial book scanning project. Listen to a recording of The Copyright Clearance Center’s webinar, “A New High-Water Mark on Transformative Use? Update on the Google Books Case”, with attorney Lois Wasoff on the latest court rulings in the Google Books Case.