Receiving a TAA Textbook Award is not only a great honor, it can also be used to increase book sales and advance your writing career.
Judy Rasminsky, coauthor of Challenging Behavior in Young Children and Challenging Behavior in Elementary and Middle School, both of which have received TAA Textbook Excellence (Texty) Awards, said she and her coauthor Barbara Kaiser have leveraged the award in several ways, including:
If you have an idea for a new textbook a great way to start looking for a publisher is by attending your discipline’s annual meeting — which typically hosts book vendors — where you may be able to make some good contacts with publishing companies, said Dr. Laura Taalman, a mathematics professor at James Madison University.
“It is worth stopping by the exhibit booths of the publishers you are interested in; the editor you seek might be right there,” she said. “Sales reps can sometimes give you an idea if your book fits in with their company’s list. They also will often have contact information for the appropriate editors.”
When Taalman was looking for a publisher for her textbook, Integrated Calculus: Calculus With Precalculus and Algebra, (which was published in 2004 by Houghton Mifflin) she shopped the idea around to sales reps at her university and at yearly math meetings. “The sales reps communicated with the math editors and someone turned out to be interested,” she said.
Q: How do you apply for copyright registration?
A: Lisa Moore, principal of The Moore Firm, LLC:
“It’s very easy to apply for a copyright registration. You can do it online. The Copyright Office’s website is actually an excellent resource.
The process is changing. Back in the day, you had to fill out the form depending on what you were registering. The Copyright Office changed that, and they’re now utilizing one common form that can be done online. It’s much cheaper that way, $35 and you get your registration back much more quickly. If you mail in the old paper forms it takes somewhere between a year and two years to get it back, but if you do it online it’s somewhere between three and six months. Copyright infringement matters have a very short statute of limitations, so it’s critically important that you register as soon as possible.
One of the most valuable attributes of a successful textbook author is their ability to present complex concepts in an effective and efficient format.
Mariëlle Hoefnagels, author of Biology: Concepts and Investigations, recommends textbook authors make listening to students a top priority when trying to explain a difficult concept. “Either listen in as students discuss difficult concepts with one another, or ask a student to explain the subject to you,” she said. “Pay close attention to the parts that confuse the students, then make sure the narrative and illustrations in your book confront those potential points of confusion.”
It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.
To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:
As a professional freelance copy editor, I have the pleasure and honor of working with publishers and authors of scholarly titles. I have known authors who resisted copy editing (or any kind of editing), and publishers who won’t pay for a thorough edit of a manuscript. Sadly, these occurrences generally result in inferior work being published.
You may wonder why you should work with an editor at any stage of your writing. Working with an editor that you hire can help prepare your book for a publisher by making it clearer, effective, and easier to read. Most reputable publishing houses will have copyediting done as part of the process of publishing to clean up your text and make sure it conforms to the publisher’s style.
