New York Federal Judge Denny Chin ruled November 14 that Google’s Book Search project meets the definition of fair use…
Featured Member Patricia Goodson – Promoting outstanding writing
Patricia Goodson is Professor of Health Education at Texas A&M University, and Director of the College of Education and Human Development’s…
Maintain an open ‘ancillary idea file’ for your textbook
As an author of several textbooks and ancillaries over a couple of decades, Kevin Patton, professor of Life Science at…
Featured Members June Parsons and Dan Oja – Digital textbooks and pedagogy
Digital book pioneers June Parsons and Dan Oja co-developed the first commercially successful multimedia, interactive digital textbook; one that set the bar for platforms now being developed by educational publishers.
The coauthors began writing and creating educational software for Course Technology in 1992 and between them have authored more than 150 college computer textbooks. They currently have several digital textbooks in print, including the best-selling New Perspectives on Computer Concepts.:
Lawyer: Rosy textbook co-author prospects can sour
Although co-authorship has many advantages, there are also meaningful risks that no one likes to contemplate at the outset of…
10 Marketing tips and strategies for textbook authors
When authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”
Christopherson shares the following ten marketing tips and strategies: