[Infographic] TAA announces results of 2015 Textbook Author Survey

A survey of 403 textbook authors by the Text and Academic Authors Association (TAA) and digital book pioneer and industry expert June Jamrich Parsons has found that most have the same royalty rates for digital and print. Only 6 percent of respondents reported higher royalty rates for digital versions. This infographic illustrates the key findings of the survey.

Develop a master publisher and writing contacts list for your textbook

Since 1987, when Robert Christopherson signed the contract for the first edition of his now best-selling textbook, Geosystems, his textbooks have gone through five different owners, and he has had 14 different editors and hundreds of editorial assistants. “Such dynamics in the publishing landscape is quite typical of the industry,” said Christopherson, who textbooks are now published with Pearson.

Tip of the Trade: Is it okay to use ‘we’ or ‘I’ when writing for academic audiences?

During the TAA webinar, “Principles of Effective Scientific Writing,” Kristin Sainani, associate professor with health research and policy at Stanford University, said that she often gets asked the question: “Is it okay to use ‘we’ or ‘I’ when I’m writing for academic or scientific audiences?”