6 Key takeaways from the TAA webinar, ‘Go on the (Virtual) Road to Promote Your Book’

Whether ​you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them, says Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc. In the April 13 TAA Webinar, “Go on the (Virtual) Road to Promote Your Book”, Salmons shared steps authors can take to launch their own virtual tour as a way to interact with present and future readers. Here are 6 key takeaways from the presentation:

Textbook award-winning insight (part 1): Getting started and boosting your confidence

I recently reached out to winners of the 2016 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. I will be sharing their answers in a series of posts over the next few weeks. This week’s installment focuses on why they decided to write their textbook, how they got started, and what they do to boost their confidence as a writer.

What is the best way to handle pre-contract communication with a prospective publisher?

TAA Member Kamalani Hurley from Leeward Community College asks: “What is normal in the timeline between an acquisitions editor expressing interest in publishing my material and the written contract?”

Textbook author Mike Kennamer, who is director of Workforce Development at Northeast Alabama Community College, and Julia Kostova, an acquisitions editor at Oxford University Press, share their advice:

[Infographic] TAA announces results of 2015 Textbook Author Survey

A survey of 403 textbook authors by the Text and Academic Authors Association (TAA) and digital book pioneer and industry expert June Jamrich Parsons has found that most have the same royalty rates for digital and print. Only 6 percent of respondents reported higher royalty rates for digital versions. This infographic illustrates the key findings of the survey.