What is the best way to handle pre-contract communication with a prospective publisher?

TAA Member Kamalani Hurley from Leeward Community College asks: “What is normal in the timeline between an acquisitions editor expressing interest in publishing my material and the written contract?”

Textbook author Mike Kennamer, who is director of Workforce Development at Northeast Alabama Community College, and Julia Kostova, an acquisitions editor at Oxford University Press, share their advice:

[Infographic] TAA announces results of 2015 Textbook Author Survey

A survey of 403 textbook authors by the Text and Academic Authors Association (TAA) and digital book pioneer and industry expert June Jamrich Parsons has found that most have the same royalty rates for digital and print. Only 6 percent of respondents reported higher royalty rates for digital versions. This infographic illustrates the key findings of the survey.

Develop a master publisher and writing contacts list for your textbook

Since 1987, when Robert Christopherson signed the contract for the first edition of his now best-selling textbook, Geosystems, his textbooks have gone through five different owners, and he has had 14 different editors and hundreds of editorial assistants. “Such dynamics in the publishing landscape is quite typical of the industry,” said Christopherson, who textbooks are now published with Pearson.