Stephen E. Gillen, author of Writing and Developing Your College Textbook: A Comprehensive Guide, says the first-time textbook author definitely has leverage in contract negotiations, and can negotiate changes in the standard publishing agreement.
5 Strategies for using social media to promote your writing
The purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”
“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.
Meggin McIntosh to present 2-hr webinar on marketing for academics
Imagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.
Join us Monday, May 1 & 8 from 2-3 p.m. ET, for this two-part focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn:
2017 TAA Council election results announced
Five TAA members have been elected to the TAA Council, the association’s governing board. Laura Frost has been elected Vice President/President-Elect, Juli Saitz has been elected Treasurer, and Claudia Sanchez has been elected to a second term as Secretary. Robert Christopherson and Dave Dillion have been elected to Council positions. This will be Christopherson’s third term.
Busy TAA People: Sabrina Switzer-Wareing
TAA member Sabrina Switzer-Wareing has received a Spotlight Award from the American Association of Community Theatre. She is the Director…
Textbook award-winning insight (Part 5): Key to textbook longevity, preparing for the next edition
A few weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a six-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. The fourth installment focused on what they wish they had known before they started, and advice for other authors.
This fifth, and final, installment in the five-part series focuses on the more veteran authors, who share the key to their textbook’s longevity, what they have learned over the years, and their approach to preparing for a new edition.