Summer 2020 TAA Writing Gym receives high marks, praise

Eighty authors participated in TAA’s six-week Summer 2020 Writing Gym, which was held July 20-August 31. The gym included templates for tracking writing time and developing a six-week workout plan, TAA Writing Gym-branded writing journal, weekly inspirational emails, 6 on-demand writing classes, several writing stations that allowed participants to target specific writing areas, and a Facebook Group for networking with other gym members.

In a survey sent out after the close of the summer gym, the majority of respondents gave the gym 5 stars, and rated features like the Facebook Group and Writing Classes as Very High Quality or Quality. “I loved the writing gym. It helped me get on track with my writing. The videos and short articles helped me with goal setting, organization, writing tips, etc. I highly recommend participating in the writing gym,” said Leslie Koberna. The majority of respondents said they averaged 2-4 days per week of writing while participating in the gym. Said Koberna: “Most of the time, I averaged 4 days a week, but the last two weeks I worked 6 days a week on my writing:).”

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Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years.

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Textbook rights reversion: How to get them back

Most publishing contracts are for the life of the copyright, so how could an author ever get their rights back? In her TAA webinar, “A Second Bite at the Apple: Getting Rights in Your Book Back”, Brenda Ulrich, a partner at Archstone Law Group, discussed the role of reversion clauses in a publishing contract, which allow rights in a book to revert to their authors under certain circumstances.

The issue of rights reversion can confound many authors, said Ulrich, especially as it relates to how broad the grant of rights is in any traditional publishing contract. “It’s a very broad, very wide, very long, license,” she said. “You are giving the publisher permission to publish the book, but you are not signing over the book to them forever.”

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eBook Download – The 5Ws of Academic Writing

During Academic Writing Month 2018, TAA hosted a series of #AcWriChat TweetChat events focused on the five W’s of academic writing. This 68-page ebook brings together the discussions and resources from those events, including:

  • The What: Defining a Research Project
  • The Where: Constructing an Effective Writing Environment
  • The When: Setting Realistic Timeframes for Your Research
  • The Who: Finding Key Sources in the Existing Literature
  • The Why: Explaining the Significance of Your Research

Download

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Cengage authors begin to receive royalty statements under Cengage Unlimited plan

While some Cengage authors are still waiting for their first royalty statements under the company’s new Cengage Unlimited plan, which, launched in August 2018, offers students access to its database of textbooks and other online content for a flat fee, several have received their statements and shared how the new plan has affected their royalties.

TAA President and Cengage author Mike Kennamer said royalties from CU were included on the most recent statement for one of his three Cengage titles.

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2019 TAA Council elections – Cast your vote

Seven candidates are running for five open positions on the TAA Council, the association’s governing board. Three are officer positions, Vice President/President-Elect, Treasurer, Secretary; and two are Council positions. Terms begin July 1, 2019. Officers serve two-year terms and Council members serve three-year terms.

A link to the ballot was emailed to TAA members on March 8. To be eligible to vote, individuals must be members in good standing. If you are a TAA member and cannot vote electronically, contact Kim Pawlak at Kim.Pawlak@TAAonline.net or (608) 687-3106 to request a paper ballot. The deadline for voting is Monday, April 8, 2019. Winners will be announced April 19.

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