Larson Texts and Big Ideas Learning Unify Under a Single Brand Identity
Larson Texts and Big Ideas Learning, founded by TAA member and multiple TAA Textbook Award winner Dr. Ron Larson, announced the unification of its two brand identities to Big Ideas Learning, a Larson Texts Company.
Both companies are leaders in K-Higher-Ed math education. According to a September 20, 2024 press release, Larson’s “contribution to mathematics education is monumental. From the publication of his first Calculus textbook in 1978 to the foundation of Big Ideas Learning, his vision has always been to make math accessible and engaging for students.”
Said “Matthew Totzke, CEO: “Our unified identity marks a new chapter for Larson Texts and Big Ideas Learning. This alignment brings forward our focus on education while maintaining the high standards of excellence and commitment to innovation that customers expect from our brands.”
The press release also stated, “This brand unification simplifies access to our comprehensive range of products and services, enhances communication, and strengthens partnerships. It ensures all stakeholders can benefit from Big Ideas Learning’s expertise and innovations in math education, ultimately supporting all students and educators during their academic journey.”
Share this:
Please note that all content on this site is copyrighted by the Textbook & Academic Authors Association (TAA). Individual articles may be reposted and/or printed in non-commercial publications provided you include the byline (if applicable), the entire article without alterations, and this copyright notice: “© 2024, Textbook & Academic Authors Association (TAA). Originally published on the TAA Blog, Abstract on [Date, Issue, Number].” A copy of the issue in which the article is reprinted, or a link to the blog or online site, should be mailed to Kim Pawlak P.O. Box 337, Cochrane, WI 54622 or Kim.Pawlak @taaonline.net.